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论文编号：	8013
作者编号：	2120132916
上传时间：	2015/12/10 11:23:09
中文题目：	科技型中小企业融资竞争情报策略研究：以山东省为例
英文题目：	Strategies of financing intelligence of science and technology of small and medium enterprises: Shandong Province
指导老师：	王知津
中文关键字：	企业融资;竞争情报;融资竞争情报;融资竞争情报策略
英文关键字：	Corporate Finance;Competitive Intelligence;Financing Competitive Intelligence;Financing Competitive Intelligence Strategy
中文摘要：	随着科技对经济的拉动作用愈加明显，在国家政策的推动下，科技型中小企业发展迅速。然而，融资难的问题成为了制约科技型中小企业发展的瓶颈。科技型中小企业急需走出融资难的困境。本文试图从竞争情报理论的角度，结合企业融资理论，从融资竞争情报策略生成的角度，为科技型中小企业解决融资难提供策略分析。 在现有研究中，对于企业融资和企业竞争情报的研究较为成熟，但是鲜有理论将两者进行结合，将企业融资竞争情报作为专门研究内容。本文试图将企业融资理论和企业竞争情报理论结合起来，按照竞争情报工作流程，生成科技型中小企业融资竞争情报策略。按照竞争情报策略生成流程，文章重点对山东省内科技型中小企业的融资竞争对手和融资竞争环境两个方面进行情报的搜集和情报的分析，以济南市C公司做案例研究调查，在这个整个过程充分体现和利用竞争情报的工作流程，生成融资竞争情报策略。 本文的研究目的为探究融资竞争情报的特点与规律、分析科技型中小企业融资需求、分析科技型中小企业外部融资环境以及制定科技型中小企业融资竞争情报策略。从理论上来说，本文构建了融资竞争情报理论框架，有助于理清科技型中小企业融资竞争呢个情报的研究内容和服务范围，有助于理清科技型中小企业融资竞争情报策略的概念。从实践上来说，本文能够帮助科技型中小企业理清内部融资需求，帮助科技型中小企业了解现有外部环境中的融资流程，有助于企业了解现有外部融资环境中融资手段所关注的企业信息，从而帮助科技型中小企业做出融资竞争决策。本文构建的融资竞争情报的理论研究框架、研究方法和研究思路可以为以后其他类型企业进行科技融资竞争情报研究提供借鉴，同时，针对新型的融资手段，可以借鉴本文的分析方法进行分析。本文的主要研究方法为数据分析法、案例分析法以及历史分析法。 本文的研究思路具体为立足企业融资理论和企业竞争情报理论，将两者结合，形成科技型中小企业融资竞争情报理论框架，从科技型中小企业融资竞争情报搜集和科技型中小企业融资竞争情报分析两个方面进行构建，最终生成科技型中小企业融资竞争情报策略。在融资竞争情报搜集中，着重对融资竞争对手和融资竞争环境进行搜集，在每个部分的具体搜集工作流程为信息源识别、情报搜集方法构建以及信息整理。在融资竞争情报分析中，引入案例分析，着重对融资竞争对手和融资竞争环境进行分析。在这一部分，使用了定标比超法对融资竞争对手展开分析，适用swot分析法对融资竞争环境进行分析。 本文的主要内容如下： 第一章 绪论。从科技型中小企业成为经济增长的新的拉动点、科技型中小企业面临融资困境、科技融资助力科技型中小企业发展三个方面入手分析研究科技型中小企业融资竞争情报的研究背景，阐明本文研究的目的和研究意义，并在此基础上选择研究方法，理清研究内容，明确研究框架。 第二章 研究文献综述。本文从企业融资理论，企业竞争情报理论两个方面进行了理论梳理，着重对本文所涉及的企业融资结构理论和企业融资竞争情报理论这两个方面着重进行理论述评，为融资竞争情报的理论框架构建提供理论支持。同时，结合科技型中小企业融资研究现状和科技型中小企业的融资竞争情报研究现状，指出在国内外科技融资竞争情报领域的主要贡献和不足，为本文研究融资竞争情报明确方向。 第三章 科技型中小企业融资竞争情报搜集。试图构建科技型中小企业融资竞争情报搜集框架。融资竞争情报搜集框架主要从以下两方面来进行，一是对融资竞争对手的信息搜集，二是对融资竞争环境的信息搜集。在两个搜集方面下，构建信息源、信息搜集方法以及信息整理三方面内容完成融资竞争情报搜集工作。 第四章 科技型中小企业融资竞争情报分析。试图构建科技型中小企业融资竞争情报分析框架。框架下包括两部分内容，一是对科技型中小企业融资竞争对手进行情报分析，二是对融资竞争环境进行情报分析。在这一部分，本文选取了济南市一家科技型中小企业作为案例实例剖析，分别采用定标比超和swot分析法对科技型中小企业的融资竞争对手和融资环境进行分析。 第五章 制定科技型中小企业融资竞争情报策略。根据竞争情报工作流程，依据对科技型中小企业融资竞争情报的搜集和分析结果，制定科技型中小企业融资竞争情报策略，并且提出融资竞争情报的概念。在这一部分，对于科技型中小企业的融资竞争情报策略构建上，主要从融资竞争情报的搜集、融资竞争情报的分析以及融资竞争情报产品提供三方面进行。 第六章 研究结论与展望。结合全文研究内容归纳梳理研究结论，点明研究的局限性，提出相关研究的未来研究展望。 本文创新点主要在于将企业融资理论与竞争情报理论结合，提出融资竞争情报理论，并试图从融资竞争情报搜集、融资竞争情报分析、融资竞争情报策略三方面构建融资竞争情报理论，明确提出融资竞争情报策略的概念。同时，在构建过程中对融资竞争情报策略的动态产生过程进行详细描述，试图对每个环节进行理论框架构建。
英文摘要：	As technology stimulating effect on the economy even more evident，the national policy promote the development of science and technology of the small and medium enterprises. With the rapid development of SME, the financing problem has become a bottleneck restricting the development of SME. SME financing difficulties urgent need to get out of the predicament. This paper attempts from the perspective of the theory of competitive intelligence, combined with the theory of corporate finance, financing generated from the point of view of competitive intelligence strategy, to solve the financing difficulties of SME provides policy analysis. In the current study, the corporate finance and corporate competitive intelligence research more mature, but there is little theory to combine the two.It’s rare to see the competitive intelligence as a specialized corporate finance research. This paper attempts to corporate finance theory and the theory of competitive intelligence combined, according to the competitive intelligence workflow, generate SME financing competitive intelligence strategy. Competitive intelligence policy generation process in accordance with article focuses on the financing of competitors and the competitive environment financing SME of Shandong province with two aspects of intelligence gathering and intelligence analysis, quote the case in Jinan C Company Investigation as an example, in this whole process and utilize fully reflect the competitive intelligence workflow, generating financing competitive intelligence strategy. The purpose of this studyis to explore the characteristics and laws of financing of competitive intelligence, analysis of the financing needs of SME, SME external financing environment analysis and the development of SME financing competitive intelligence strategy. In theory, the paper constructs a theoretical framework financing competitive intelligence, competitive SME financing to help clarify what a intelligence research content and services, to help clarify the concept of SME financing Competitive Intelligence Strategy . From the practice, the paper can help clarify the internal financing needs of SME, to help understand the existing SME financing process in the external environment, help businesses understand the existing external financing environment, financing instruments concern enterprises information to help SME financing to make competitive decisions. In this paper, the theoretical framework of the financing to build competitive intelligence, research methods and research ideas in science and technology competitive intelligence can provide a reference for future research financing other types of enterprises, while for the new financing instruments, can learn analytical methods for analysis of this article. The main research method of this article is data analysis, case analysis and historical analysis. Research ideas in particular based on the theory of corporate finance and corporate competitive intelligence theory, the two combine to form the theoretical framework of financing of SME’s competitive intelligence, competitive intelligence from SME’s financing and SME’s financing gathering competitive intelligence analysis construction of two aspects, the resulting financing SME competitive Intelligence strategy. Financing in competitive intelligence gathering, focusing on financing and financing rivals gather competitive environment, in particular gathering process for each part of the information source identification, intelligence gathering and information collation constructed. Financing competitive intelligence analysis, the introduction of case studies, focusing on the financing of competitors and financing competitive environment analysis. In this section, the use of Benchmarking method for financing to expand its competitors analysis, swot analysis applicable to financing competitive environment analysis. In this paper, the main content is as follows: The first chapter is introduction. As science and technology of small and medium enterprises (SME)become a new economic growth point of pulling, they still face the financial difficulties. Technology financing as a new financial method, promote enterprise development. This context consists the research on science and technology of small and SME’s financing competitive intelligence research background.In this section ,I’ll clarify this study purpose and significance, and on the basis of study purpose and significance to choose the research methods. Identify the research content and clear the framework. The second chapter is research review and theoretical review. In this paper, on the basis of the corporation of the theory of corporate finance and competitive intelligence theory.The article emphasis the content of corporate finance structure theory and corporate finance competitive intelligence theory to provide the basis on financing competitive intelligence. Meanwhile,the article on the basis of competitive intelligence research and financing situation of science and technology of SME’s, points out the contributions and inadequate in the field of financing competitive intelligence at home and abroad. It’ll show the direction of the study of this article. The third chapter is seeking the financing intelligence of science and technology of SME. This article try to build framework for financing competitive intelligence gathering of science and technology of SME. Financing competitive intelligence gathering framework mainly from the following two aspects to carry out, one is intelligence gathering of the competitor, the other one is intelligence gathering of competitive environment. In the two aspects,this article try to build intelligence resources、gathering methods and summary information. The forth chapter is analyze the financing intelligence of science and technology of SME. This article try to build framework for financing competitive intelligence analysis of SME. Analysis framework of financing competitive intelligence mainly from the following two aspects to carry out, one is intelligence analysis of the competitor, the other one is intelligence analysis of competitive environment. In the two aspects,this article try to build intelligence resources、gathering methods and summary information.In this section ,the article quote a forporation in Jinan as a case to analyze. Respectively choose Benchmarking and swot analysis to analyze the competitors and financing environment. The fifth chapter points out the strategy of financing competitive intelligence of SME. According to competitive intelligence work flow, based on the collection and analysis of financing competitive intelligence of science and technology of SME, develop financing competitive intelligence strategy, and put forward the concept of financing competitive intelligence. In this section, competitive intelligence strategy for SME financing to build on the three main aspects of competitive intelligence gathering from financing, financing of competitive intelligence analysis and financing competitive intelligence available. The sixth chapter is research conclusion and prospect. Combined with the above chapters, summarized research conclusion, illuminate the limitations of the research, put forward to the future prospect of research concerned. This article innovation is the combination of the finacial theory and competitive intelligence theory,put forward the financing competitive intelligence. Try to merge the gathering of financing competitive intelligence financing competitive intelligence analysis and financing competitive intelligence strategies to build financing competitive intelligence theory, clearly put forward the concept of financing competitive intelligence strategy. Meanwhile, during the build process of dynamically generated financing competitive intelligence strategy described in detail, trying to construct a theoretical framework for each link.
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