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论文编号：	7828
作者编号：	2120132577
上传时间：	2015/12/7 14:40:21
中文题目：	HD电力检修运营公司的发展战略研究
英文题目：	Research on the development strategy of HD maintenance and operation company
指导老师：	牛建波
中文关键字：	战略管理；电力市场；五力模型；SWOT模型
英文关键字：	strategic management；power market；The Five-force Model；The SWOT analysis Model
中文摘要：	在我国积极推动国企改革及大力发展电力市场化的背景下，电力系统从发电侧将相关企业引入电力市场参与公平竞争，已成为改革的重要环节之一。为适应电力市场竞争环境，电力企业在必然会通过对自身内部进行体制改革的方式不断提升自身实力。在此新形势影响下，论文通过研究电力企业的发展战略、电力市场化相关理论，分析、研究HD电力检修运营公司目前的生产经营状况，指出该公司在经营管理方面存在的隐患和问题；在全新电力市场需求的激励下，为电力企业发展寻求新的经营方式。本论文为电力企业提出一个新的改革思路——将发电企业中的主体生产环节独立出来，组建成专业的检修运营公司。之后，通过分析HD电力检修运营公司生产经营的内部环境和外部环境，找出目前企业经营发展中存在的优势和劣势，在面临电力市场竞争环境下的机遇和挑战；之后，通过五力模型、SWOT分析模型，系统地制定出HD电力检修运营公司的发展战略和实施措施，找出目前HD电力检修运营公司的企业的优势、劣势及核心竞争力，从而使企业能够积极地适应电力市场机制，通过提高自身竞争能力，促进生产技术升级，打造新的利润增长业务，合理的将公司战略发展与公司内、外部环境有力的结合。本论文从电力行业发展、发电企业经营、财务管理和人力资源优化等多方面为HD电力检修运营公司生产经营发展战略提供了支持。
英文摘要：	Under the background of promoting the reform of state-owned enterprises actively and developing the power market rapidly, it has become an important part of the reform, which will introduce the relevant enterprises to participate in fair competition in the electricity market. In order to adapt to the competition environment of electric power market, the power generation enterprise will enhance their own strength in the way of internal institutional reform. In this influence of the new situation, the thesis by studying the development of electric power enterprise strategic management, power market related theory, analyses and studies the HD electric power maintenance operation company's current situation of production and management and points out the potential problems existing in the aspect of management; Under the stimulus of new electricity market requirement, for the power companies to seek a new operation mode. This thesis presents a new business development model for power generation enterprises, which will be independent from the main body of the power generation enterprises and set up a professional Maintenance operation company. Then, through the analysis of the internal environment and external environment of HD electric power maintenance operation company, the thesis explains the advantages and disadvantages, opportunities and challenges by the development of enterprises in the electricity market competition; Finally, through the Five-force Model and the SWOT analysis model to systematically develop HD electricity maintenance operation of the company's development strategy and implementation measures, we can find out the advantages, disadvantages and core competitiveness of enterprises, it is conducive to adapt to the electricity market mechanisms, sharpen the competitive edge, promote the production technology upgrade, generate the new profit growth point, to integrate the company's strategy with the company's internal resources, external environment reasonably and organically. This thesis supports us on a strategic level for the development strategy of production and management of the HD electric power maintenance operation company in the aspects of the electric power industry development, the power generation enterprise management, financial management, human resources optimization and so forth.
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