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论文编号：	7819
作者编号：	2120132937
上传时间：	2015/12/7 12:31:13
中文题目：	竞争情报在考研培训机构中的应用
英文题目：	Application of Competitive Intelligence In Postgraduate Training Institutions
指导老师：	闫慧
中文关键字：	企业竞争;风险防范;竞争对手分析;竞争情报应用
英文关键字：	Enterprise competition;Risk prevention;Competitor analysis;Application of Competitive Intelligence
中文摘要：	随着全球经济一体化及社会信息化的程度越来越深入，现今的企业竞争更多的表现为信息竞争，企业的行业优势积累中信息优势的比重越来越大。竞争情报是一种信息管理和战略决策的重要工具，它在企业中的应用决定着企业信息优势的多寡。 国内就业形式严峻，残酷的就与环境和毕业生悲观的心理预期，使得考研市场在过去的几年内迅速扩张，考研培训机构层出不穷，各类型企业抢占市场份额，无序的市场竞争和鱼龙混杂的培训机构不仅制约了考研培训行业的良性发展也损害了考生们的利益。现在，考研教育培训行业已经处在“洗牌期”，考研培训机构如何面对日趋激烈的竞争环境，如何面对对手的威胁和知识经济时代的挑战，从而成为行业的佼佼者，在考研培训机构中进行竞争情报的应用和研究成为企业发展紧迫和必要的课题。 本论文基于前期对于国内考研培训市场及此类机构的调查，总结出考研培训类机构竞争情报的应用现状，从中分析目前存在的主要的问题，探讨竞争情报在考研培训机构的应用建议。本文属应用型研究，研究过程中结合大量案例，采用理论联系实际的方法，重视企业竞争情报应用的可操作性，希望能通过本研究对考研培训机构的发展方向、竞争策略、业务调整等方面提供一些建议和帮助。
英文摘要：	Along with the global economic integration and the degree of social information, the enterprise competition is more and more competitive, and the proportion of information advantage in the industry is increasing. Competitive intelligence is an important tool for an information management and decision making, and the application of it in enterprises determines the amount of enterprise information advantage. Domestic employment situation is grim, cruel and environment and graduates pessimistic psychological expectations, the study section of the market to expand rapidly in the past few years, grind training institutions emerge in an endless stream, various types of enterprises to seize market share, disorderly competition in the market and the cohabitation of training structure not only restricts the benign development of postgraduate training industry but also harm the interests of the students. Now, the postgraduate education and training industry has been in the "shuffle period", how to face the increasingly fierce competition environment, how to face the threat of competitors and the challenges of knowledge economy era, so as to become a leader in the industry, the application and research of competitive situation in the postgraduate training institutions become an urgent and necessary issue. Based on the investigation of the domestic market and the research of the domestic postgraduate entrance examination, this paper summarizes the application of the competitive intelligence of the training institutions. This paper is an applied research, combined with a large number of cases in the study, using the method of theory and practice, and the operability of the application of enterprise competitive intelligence, hope to provide some advice and help to the development direction, competitive strategy, business adjustment and so on.
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