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论文编号：	7768
作者编号：	2120132673
上传时间：	2015/12/5 10:53:54
中文题目：	基于源创新理论的互联网创新研究
英文题目：	The Study of Internet Innovation Based On The Source Innovation Theory
指导老师：	侯文华
中文关键字：	源创新;谷歌;互联网;创新
英文关键字：	Source Innovation;Google;Internet;innovation
中文摘要：	近年来，互联网产业蓬勃兴起并飞速发展，以美国硅谷为代表的互联网科技公司逐渐成为世界顶尖企业，其中谷歌公司为最著名和最成功的互联网公司之一。谷歌公司陆续开发并推出一系列成功的互联网创新产品和服务，在全球范围内取得了巨大成功。 本文将以斯坦福大学谢德荪教授的源创新理论为指导，首先对源创新理论、两面市场商业模型、开源、开放式创新、共同创造等理论和概念进行回顾和探讨，对谷歌公司及其创新产品进行介绍，对其面临的内外部环境进行分析，之后基于源创新理论对谷歌公司的搜索引擎、安卓系统两项业务分别进行深入研究和分析，总结这两项业务创新的成功经验，并应用源创新理论和两面市场商业模型进行评价。最后提出互联网公司如何运用源创新理论进行创新和业务选择，运用两面市场商业模型进行业务拓展，并就此提出本文创新的观点，即中国的互联网公司可以采用“源创新+工业设计+产业链构建”这一思路来进行创新和发展。 互联网公司的创新意义非常重大，国家领导也提出了希望各个行业都能运用“互联网+”的思路和方式进行行业创新，这将对中国的经济发展、产业结构调整、企业转型等产生深远影响。因此如何能够有效进行互联网创新，让中国能够源源不断的产生优秀的互联网创新企业和产品，如何能够将互联网公司的创新变成新兴产业的巨大推动力，是本文的研究宗旨。
英文摘要：	The internet industry has been booming and developing rapidly in recent years. Internet technology companies, represented by those in the Silicon Valley, have gradually grown into the world’s leading companies, among which the most famous and successful internet company is Google Corporation. Google Corporation has developed and launched a series of successful internet innovative products and services which have made great success throughout the world. This thesis refers to the Source Innovation Theory by Professor Edison Tse of Stanford University. First, this thesis reviews and discusses the theories and concepts of Source Innovation, Two-side Markets, Open Source, Open Innovation, Co-creation, introduces Google Corporation and its innovative products, and analyzes its internal and external environment. Then the thesis thoroughly studies and analyzes Google’s two businesses of search engine and Android system based on Source Innovation Theory, summarizes the successfully experience of these two businesses and then gives remarks applying Source Innovation Theory and Two-side Markets Theory. In the end, the thesis put forward how the internet companies should apply Source Innovation Theory to practice innovation and choose businesses, how to make use of Two-side Markets Theory to promote businesses. In conclusion, the thesis put forward a new viewpoint which is that the internet companies in China can adopt the concept of ‘source innovation + industrial design + industrial chain’ to carry out innovation activities. Innovation is of great importance to internet companies. National leaders also proposed that all industries should apply the ‘Internet+’ concept and approach to carry out industry innovation and this shall have a profound impact on China’s economy development, industrial restructuring and corporate restructuring. So how to effectively carry out Internet innovation so that China can continue to produce outstanding Internet innovative enterprises and products and how to make the Internet companies' innovation into a huge driving force in the emerging industries, is the study purpose of this thesis.
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