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论文编号：	7711
作者编号：	2220132347
上传时间：	2015/12/1 10:02:52
中文题目：	天津京津路房地产项目可行性研究
英文题目：	A TianJin Road issue of real estate project feasibility study picks Wanting
指导老师：	马连福
中文关键字：	房地产项目，可行性研究，SWOT分析，北辰京津路项目
英文关键字：	Real estate，swot，Jingjin Road issue
中文摘要：	市场经济体制改革不断深化，房地产市场逐步开放，房地产行业伴随着高风险和高收入。房地产行业对于当地政府经济拉动明显，房地产行业也逐步成为了地方经济发展的重要支柱。但是在投资可行性分析研究方面比较滞后。目前，我国城镇化不断加速推动了整个房地产行业的快速发展 房地产项目可行性研究是在房地产项目开发投资决策前的重要步骤和依据。通过对开发目标项目的分析论证，对可能的各个方案的比较和评价，从而保证了在技术、环境、经济上的收益。对房地产项目可行性研究指标体系的梳理，可以减少房地产项目开发投资决策的盲目性，从而提高资金使用效率，推动房地产行业的健康快速发展。 房地产开发项目投资额巨大、建设周期长，受各种因素以及社会经济、政策、心理等因素的影响大，投资决策对企业的发展密切相关，一旦发生失误将会使企业蒙受巨大损失，因此存在着较大风险。所以，房地产项目开发投资前的项目可行性研究对投资决策者来讲非常重要。 本文综合运用了理论分析与实证分析相结合的方法，从宏观角度到微观角度，对各种可能的投资方案的成本收益进行定量分析而且对目标项目社会效益以及环境效益迸行了定性分析。本文以天津市京津路房地产项目为例，对市场背景、区域经济发展状况、企业战略进行全面分析，提出了适合项目市场定位的方案。预测项目经济收益是否盈利，风险是否具有可控性进而决定项目是否具有开发价值。 本文主要包括五个部分内容：一是绪论；二是房地产可行性研究的理论基础；三是房地产项目可行性研究存在的问题分析及其对策；四是京津路房地产项目可行性分析；五是结论。
英文摘要：	Market economic system reform continues to deepen, the real estate market gradually opening up, the real estate industry with high risk and high income. Real estate industry for the local government to stimulate the economy, the real estate industry has gradually become an important pillar of local economic development. But the investment feasibility analysis of the research is lagging behind. At present, China's urbanization has accelerated the rapid development of real estate projects feasibility study is an important step in the real estate project development and investment decisions and important basis. Through the analysis and demonstration of the development objective, the comparison and evaluation of the possible solutions are ensured, and the benefits of technology, environment, economy and economy are ensured. On the real estate project feasibility study index system of combing, can reduce the real estate project development and investment decision-making of the blind, so as to improve the efficiency of the use of funds, and promote the healthy and rapid development of real estate industry. Real estate development projects with huge investment, long construction period, by various factors, as well as social economic, policy, psychological and other factors, investment decision-making is closely related to the development of enterprises, once the loss will make the enterprise suffered huge losses, so there is a risk of wind. Therefore, the project feasibility study of the real estate project development investment is very important for the investment decision makers. Are synthetically used in this paper to combination of theoretical analysis and empirical analysis method, from the macroscopic angle to the micro perspective, the cost and benefit of the investment scheme of quantitative analysis and target project social benefits and environmental benefits of the blend of the qualitative analysis. This paper takes the Tianjin city and the Beijing Tianjin Road real estate project as an example, analyses the market background, the regional economic development, and the enterprise strategy, and puts forward a plan for the project market positioning. To predict whether the economic profit of the project is profitable, and whether the risk is not available, and whether the project has the development value. This paper mainly consists of five parts: first, introduction; two is the theoretical basis of real estate feasibility study; three is the problem analysis and Countermeasures of real estate project feasibility study; four is the feasibility analysis of Beijing and Tianjin road project; five is the conclusion and prospect.
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