联系我们

论文查询结果	返回搜索

论文编号：	7709
作者编号：	2220120521
上传时间：	2015/11/30 23:44:37
中文题目：	跨境电子商务企业供应链经营模式创新研究
英文题目：	Research on Innovation of Cross-Border E-Commerce Business Enterprise Supply Chain Management Model
指导老师：	严建援
中文关键字：	跨境电子商务;供应链管理;全程一体化
英文关键字：	Cross-Border E-Commerce;Supply Chain Management; Integration
中文摘要：	随着跨境电子商务快速发展，亟需对跨境电子商务企业供应链管理与经营模式实施创新，促进跨境电子商务高效快速发展。通过对国内外跨境电子商务供应链文献的梳理，总结出跨境电子商务供应链企业经营模式和当前面临的难点问题，并基于天津跨境电子商务企业的案例，运用扎根理论的分析方法从技术和功能属性两个角度研究了跨境电子商务供应链创新经营的特征和机制，提出了跨境电子商务综合物流服务平台的理论模型，并提出跨境电子商务企业供应链管理与创新的策略。研究主要结论是：一是跨境电子商务企业供应链管理的经营模式仍存在诸多难点，需要突破通关便利化、商贸本土化主流推广、跨境风险管控难度大、信息监控乏力、主体协同管理难、缺乏境外采购保障、物流成本均衡、运输及配送周期保证、逆向物流、全程一体化服务体系等瓶颈。二是跨境电子商务供应链经营创新的属性特征主要体现在于面向塑造海外品牌的新价值主张、基于平台的供应链柔性组织、综合一体化服务系统构架和共享集聚嵌入性伙伴界面。三是针对企业进行跨境电子商务供应链管理需要从响应性、可支撑性、可服务性、风险性、成本性等方面提供综合解决方案，其创新发生的条件包括是否有适合在跨境电子商务企业供应链平台技术、已有的供应链管理是否能支持跨境电子商务导向的商业模式发展和如何打通不同行业之间的进入壁垒。四是跨境电子商务企业供应链管理应该从发挥政策引导作用、创新跨境供应链发展模式、提升企业经营管理能力和构建供应链一体化服务体系等方面提出创新策略。
英文摘要：	With the rapid development of cross-border e-commerce, it is urgent to carry out the innovation of supply chain management and management mode of cross-border e-commerce enterprises, and promote the efficient and rapid development of e-commerce. Through the review of domestic and international literature of cross-border e-commerce supply chain, summarized the cross-border e-commerce supply chain enterprise management mode and the current difficulties, and in the case of cross-border e-commerce enterprises in Tianjin, using the grounded theory analysis method from the technical and functional aspects of the two perspectives to research cross-border e-commerce supply chain innovation management features and mechanism, proposed cross-border e-commerce integrated logistics service platform theoretical model, and proposed cross-border e-commerce enterprise supply chain management and innovation strategy. The main conclusions: firstly, the business model of supply chain management in cross-border e-commerce still exist many difficulties, need to break through customs clearance facilitation, business localization mainstream promotion, the difficult of cross-border risk management and control, lack of information monitoring, the difficult of the main collaborative management, lack of foreign procurement, logistics costs, transportation and distribution cycle guarantee, reverse logistics, full integration service system, etc.. Secondly, the attribute of the cross-border e-commerce supply chain management innovation, which is mainly reflected in the love for the new value proposition, based on the platform of supply chain flexible organization, integrated service system framework and shared the embedded partner interface. Thirdly, targeted at the business of cross-border e-commerce supply chain management needs to provide comprehensive solutions from response, support, service, risk, cost and other aspects, it’s conditions of innovation including whether cross-border e-commerce enterprise supply chain platform technology is suitable, whether the existing supply chain management is able to support cross-border e-commerce oriented business model development and how to get through the barriers between different industries. Fourthly, the cross-border e-commerce enterprise supply chain management should propose other aspects of innovation strategy from policy guidance, innovation cross-border supply chain development model, improving enterprise management capabilities, building supply chain integration service system etc.
查看全文：	预览  下载(下载需要进行登录)