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论文编号：	7701
作者编号：	2220132419
上传时间：	2015/11/30 17:37:13
中文题目：	SM高频破碎锤销售公司营销组合策略研究
英文题目：	Study on SM High Frequency Quartering?Hammer Sales Company Marketing Mix Strategy
指导老师：	张永强
中文关键字：	高频破碎锤市场 SM销售公司 营销组合策略
英文关键字：	High Frequency Hammer Market ；SM Sales Company； Marketing Mix Strategy
中文摘要：	本文的研究目的是在对国内外矿山机械市场及高频破碎锤需求进行充分调查和系统分析的基础上，为SM销售公司制定科学的营销策略。论文以市场营销组合和SWOT分析理论为依据，以高频破碎锤市场及SM销售公司为研究对象，在对矿山机械产业发展环境及高频破碎锤市场需求进行充分调研的基础上，通过对 SM高频破碎锤销售公司所处的外部环境及内部环境的分析，得出了公司目前面临的机遇和挑战，同时结合公司自身的优势和劣势，从产品、定价、渠道、促销四个方面制定了SM公司的营销策略，并详细阐述了营销策略实施的具体措施。本论文的创新点在于，从理论与实际相结合的角度，在对高频破碎锤市场发展现状进行科学分析的基础上，对SM公司的营销策略进行了充分的论证，并在此基础上提出了可操作化的建议。该研究对提高SM公司营销决策的科学性，提高公司效益，促进产业发展提供有价值的探索。本文全文共分六章：第一章是绪论部分，内容包括研究背景与意义、研究思路与方法及研究内容。第二章是相关理论概述与市场现状概述；第三章是SM高频破碎锤销售公司营销环境分析，涉及内部环境分析与外部环境分析二部分内容；第四章是SM高频破碎锤销售公司营销策略选择；第五章是SM高频破碎锤销售公司营销策略实施；最后是本文的结论部分。 关键词： 高频破碎锤市场 SM销售公司 营销组合策略
英文摘要：	The purpose of this study is in the demand for mining machinery market at home and abroad and high-frequency broken hammer， on the basis of full investigation and systematic analysis， establishing scientific for SM sales company marketing strategy.Paper with the theory of marketing mix and the SWOT analysis， to high-frequency hammer and SM market sales company as the research object， in the mining machinery industry development environment and the high frequency hammer market demand， on the basis of full investigation on SM high-frequency hammer sales company's external environment and internal environment analysis， it is concluded that the company is now facing the opportunities and challenges， at the same time， combined with the company's own strengths and weaknesses， from product， price， channel， promotion four aspects made the SM company's marketing strategy， and expounds the concrete measures on the implementation of marketing strategy. Innovation point of this paper is that， from the perspective of integrating theory with practice in the high frequency hammer market development present situation， on the basis of scientific analysis， to fully demonstrates the SM company's marketing strategy， on the basis of using the operational Suggestions are put forward.The study to improve the SM company marketing decisions more scientific， improve the efficiency of the company， provide valuable exploration to promote industry development. In this paper， the full text is divided into seven chapters: the first chapter is the introduction part， including the research background and significance， research ideas and methods and related theory overview of three content;The second chapter is SM high-frequency hammer sales company marketing environment analysis， involving the internal environment and external environment analysis two parts;The third chapter is the SM high-frequency broken hammer sales company marketing strategy choice;The fourth chapter is SM high-frequency hammer sales company marketing strategy implementation;The fifth chapter is the conclusion part of this article. Key words：High Frequency Hammer Market ；SM Sales Company； Marketing Mix Strategy
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