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论文编号：	7677
作者编号：	2220130059
上传时间：	2015/11/27 16:58:01
中文题目：	佳讯飞鸿公司发展战略研究
英文题目：	Jiaxun Feihong Company Development Strategy Research
指导老师：	王迎军
中文关键字：	佳讯飞鸿公司,发展战略,战略计划实施,战略保障措施
英文关键字：	Jiaxun Feihong Company. development strategy. strategic planning. strategic safeguard measures
中文摘要：	随着大数据时代的大幕徐徐开启，全球生产制造、经营管理、运维服务等业务都正向智能化转型，那么仍然徘徊在价值链底端的中国传统制造型企业如何快速转型、找到新的机会、把握产业链上稍纵即逝的新机遇、如何避免在竞争中出局?中国的这些企业亟待思考，如何快速、准确的把握产业物联网带来的机遇，有效的拓展“产品、解决方案+传统服务+数据服务”型的混合商业模式，从而让自己在新一轮的产业革命中争取到先机、赢得竞争力。 2015年起我国总体宏观环境将主要围绕着“十三五”规划制定的目标展开，重点围绕在国民收入分配制度改革上寻找突破，从而实现“以内需为主”的经济结构转型之策略，全年经济整体虽运行平稳，但实际防控通胀压力较大。2015年，是“十三五”承上启下、国家经济转型的重要一年，世界经济形势趋于复杂、多样化，各种不确定因素明显增加、且影响范围大；国内市场需求也将存在放缓压力，投融资平台、民间借贷等金融领域潜在风险增大。做为一家在创业板上市的民营企业，在新形势下，要如何应对瞬息万变的经济环境，如何更准确敏锐的抓住市场机遇，在日趋激烈的行业竞争中不断创新，建立并长久保持核心竞争优势，实现企业的多元化、快速发展，是摆在公司管理者面前的重要命题。本报告力求通过全面的分析，得以展现佳讯飞鸿未来三年的战略规划框架，使公司的全体管理者能够统一思想，落实行动，切实按照本次拟订的战略任务目标执行，保证公司战略的有效实施
英文摘要：	With the era of big data of big screen slowly opened, the global manufacturing, management, operation and maintenance services business forward intelligent transformation, is still hovering at the bottom of the value chain at the bottom of the Chinese enterprises how fast transformation, grasp the new opportunities fleeting industry chain, how to avoid the bureau? Chinese Enterprises need to consider how to grasp the networking industry brings opportunities to expand "products and solving scheme and traditional service and data service type hybrid business models, thus in a new round of industrial revolution win the competition. In 2015 China's overall macroeconomic environment mainly around 45 plan formulation of objectives, the focus on the reform of the income distribution system to find a breakthrough, so as to realize the "within" the transformation of economic structure, the overall economy smooth running of the annual, prevention and control of inflation pressure is larger. In 2015, "45" link is an important year. The world economic situation tends to be complex, all kinds of uncertain factors increase obviously, the domestic demand will also have the potential risk of slowing down the pressure, investment and financing platform, private lending and other areas. As a private enterprise, in the new situation, how to deal with the fast changing economic environment, how to seize the market opportunity, in the increasingly fierce competition in the industry to create and maintain the core competitive advantage, realize the rapid development of enterprises, is the important proposition in front of the company management. The reports in order to make it through comprehensive analysis, unfolds Jiaxun Feihong future three years the strategic planning framework, the company of all managers to unify their thinking, implement the action, and effectively in accordance with the elaboration of the strategic objectives of task execution, ensure the effective implementation of corporate strategy.
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