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论文编号：	7675
作者编号：	2220140531
上传时间：	2015/11/27 15:37:42
中文题目：	汇智光华（北京）文化传媒股份有限公司基于业务板块互补的商业模式研究
英文题目：	Research on the business model of the various business segments based on of Brightpower Company
指导老师：	杨斌
中文关键字：	汇智光华公司；业务整合；网络效应；商业模式
英文关键字：	Brightpower Company；Business Integration；Network Effects；Business Model
中文摘要：	随着城镇化的逐渐深入，作为我国改革开发发展的国家战略，城镇化在国家发展规划中占据重要的地位，城市商圈的枢纽效应形成一个个的商业圈，商业圈的发展带动成为城市发展的重要组成部分，其所带来的经济增长趋势不容小觑。城市交通枢纽的商业结合体，结合了交通和商业的业态优势，整合资源，将交通所带来的稳定客流聚集，通过商业模式的整合转化成消费者，以公交站、地铁站、火车站、机场为主要聚集状态，其优势在于将各类消费主体优势地结合，各个行业和城市商圈、城市间协同发展紧密联系在了一起。商业业态与交通枢纽相结合的产业模式，需要前期周密的策划、设计与管理，因此需要通过一个切实的实例来分析这种模式成功的方面所在，为未来交通枢纽带动周边地区商业模式的发展提供必要的参考依据。让城市商圈、城市间商圈在交通枢纽的影响下，发挥出更好的功能作用，带动周边的产业聚集。汇智光华作为一家以图书和音像制品出版起家的企业，随着交通枢纽的发展而顺势崛起，其商业模式具有重要研究价值。商业模式所解决的问题，主要是产品市场和生产要素市场的链接、商业机会及细分市场的开发，信息渠道、资源渠道的开发和维护，整体控制企业自身、目标客户，关注合作伙伴的利益与整体运作流程的概念模式。现代的交通枢纽已逐步向产业多元化、服务专业化、品种新分化的方向迈进，基于交通枢纽作为商业根据地的公司不在少数，进来新兴的公司如汇智光华便是其中之一。本文以汇智光华为例，借助交通枢纽网络效应等相关理论内容，从公司业态，产业发展、行业定位、未来战略等方面进行了阐述，勾勒了汇智光华的未来发展版图及产业战略分布，从文化创意、礼品、零售、餐饮等方面进行详细分析，构建公司现在和未来商业发展模式，在分析的基础上进行业务整合，并分析其在新三板上市的可能性与可实施性。为汇智光华公司的未来发展做出指导规划。汇智光华作为专门在机场、高铁站等特殊集客场所经营图书、音像制品等出版物发行业务发展起来大型文化企业，无论从其所拥有资源、还是人力，或者营销手段、技术、经验等各方面都极具优势，再加上企业内部资源优化、结构调整，以及适应市场的经营策略，都实现了转型飞跃，对于国内文化企业和文化产业发展具有重要的借鉴意义。 关键词：汇智光华公司；业务整合；网络效应；商业模式
英文摘要：	With the gradual development of China's urbanization, it is very important to the development of the city, also occupies an important position in the national planning. Traffic is more and more developed, formed the city business district on traffic hub, commercial driving the development of city, for the urban economic growth. City traffic hub of the commercial complex, bus station, subway station, railway station, the airport is the expression of the commercial complex, combines the advantages of traffic and business forms, has realized the integration of resources, will gather in the transport hub of the passenger flow into consumer, its advantage is to combine all kinds of consumption subject advantage to, various industries and city commercial circle, the coordinated development between urban close together. Business format and transport hub pattern with the combination of industry needs careful planning, design and management of the early days, so you need to through a real example to analyze these model successful aspects, for the future transport hub impetus to the development of surrounding areas business model to provide the necessary reference basis. Between the urban areas, the urban district under the influence of transportation hub, give play to the role of better function, drive the industry gathered around.With the development of the transport hub, Brightpower Company School is continuously expanding. The company started with published in books and audio and video products and its business model have important research value. Business model mainly studies the product market and factor market link, and the development of business opportunities and market segments, access to information, resources, channel development and maintenance, etc. Modern transport hub has gradually to the industry diversification, service professional, breed new differentiation direction, based on the transport hub as a commercial base company, not in emerging companies such as Brightpower Company is one of them. Brightpower Company, for example, this paper with the help of a transportation hub theory of network effects and other related content, forms from the company, industry development, industry positioning, and expounds the future strategy and so on, discusses the future development of Brightpower Company territory and strategic distribution of industry, from the cultural creativity, gifts, retail, catering, etc detailed analysis, build the company present and future business development model, based on the analysis of the business on the basis of the summary, listed on the new three board and analyze its possibility and practical. Make guidance for the future development of Brightpower Company planning. Brightpower Company, high-speed and other places in the airport management books, audio-visual products, such as publication distributing business, as a major cultural enterprise, its resources, manpower, marketing, technology, experience, structural adjustment, the management strategy, implement the transformation for domestic enterprises and cultural industry development has the vital significance. Key Words：Brightpower Company；Business Integration；Network Effects；Business Model
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