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论文编号：	7627
作者编号：	2120132762
上传时间：	2015/6/19 11:42:21
中文题目：	天士力自主创新战略研究
英文题目：	Research on independent innovation stratagem of the TASLY
指导老师：	王迎军
中文关键字：	超强竞争环境；竞争优势；自主创新；天士力
英文关键字：	Super competitive; Competitive advantage; Innovation; TASLY
中文摘要：	随着世界经济一体化的进程加快，各种新技术应用而生，加上市场上顾客需求的多样化和复杂化，使得产品生命周期在市场中表现出越来越短的特点。因此企业在今天的社会中面临着非常激烈的市场竞争和非常强的市场挑战。这种具有时代背景的超强竞争环境让企业在发展中遇到各种困难，尤其是表现在企业在传统的模式经营下已经难以跟随市场的发展脚步。于是其不得不不断的创造自己的竞争优势，期望能够在超强竞争环境下，依然保持企业在市场中的优势地位。信息技术的快速提升，更使让企业的市场竞争环境不断加剧。在这样的市场环境下，企业不得不注重自主创新战略的实施，以保证在市场中的竞争力。本文就是以天士力自主创新战略为研究对象，针对在超竞争环境下企业如何开展自主创新才能够立足于当前市场进行研究和分析。首先从超强竞争环境下天士力进行自主创新的必然性入手，相继了解超强竞争理论、自主创新理论、技术战略理论；然后对超强竞争环境下医药企业自主创新所表现的特征进行逐一的分析，主要是企业在该环境下自主创新所产生的动态性、主动性、系统性、不确定性以及连续性的表现；最后通过以天士力集团在超强竞争环境下所面临的困难、自主创新的方法进行详细的分析，从而找到当前超强竞争环境下企业开展自主创新的措施。从而为现代企业的发展提供必要的指导和借鉴。
英文摘要：	Abstract With the speeding of world economic integration, all kinds of new technology applications, and the diversification of customer needs and market complex, which shows the characteristics of the product life cycle is becoming shorter and shorter in the market. Therefore enterprises in today's society is facing fierce competition in the market and strong market challenges. The competitive environment which has the background to encounter various difficulties in the development of enterprises, especially the pace of development in the enterprise in the business model has been difficult to follow the traditional market. So it will have to create their own competitive advantages, in the hope that the hyper competitive environment, still maintain the dominant position of enterprises in the market. The rapid increase of information technology, the enterprise market competition intensified. In this market environment, enterprises have to pay attention to the implementation of independent innovation strategy, in order to ensure the competitiveness in the market. This paper is based on the independent innovation strategy as the research object, in the hyper competitive environment enterprises how to carry out independent innovation can be based on the research and Analysis on the current market. Starting with the necessity of the first independent innovation from the super competitive environment in the understanding of the theory, have strong competition theory and the theory of independent innovation and technology strategy; and then carries out the analysis on the characteristics of independent innovation of pharmaceutical enterprises in the hyper competitive environment, enterprise is mainly produced in the independent innovation under the environment of dynamic, active systematic uncertainties and continuity of performance; finally by TASLY group in the super competitive environment facing difficulties, the independent innovation is analyzed in detail, so as to find out the current enterprise competitive environment to carry out independent innovation measures. In order to provide the necessary guidance and reference for the development of modern enterprises.
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