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论文编号：	7626
作者编号：	1120090709
上传时间：	2015/6/19 11:19:50
中文题目：	基于审美体验的主题酒店主题流动空间研究
英文题目：	A Study on the Flowing Theme Space of the Theme Hotels Based on Aesthetic Experience
指导老师：	齐善鸿
中文关键字：	主题流动空间；主题酒店；主题性；审美体验
英文关键字：	the flowing theme space; theme hotels; the thematic; aesthetic experience
中文摘要：	主题酒店是酒店业面对激烈的市场竞争和顾客体验需求的形势下而催生的一种新型酒店业态。自1998年，中国酒店业出现供大于求的局面，市场的竞争也逐渐由价格竞争、服务质量竞争过渡到体验竞争。因而，用文化氛围提升酒店品牌，用差异化竞争来细分市场，用服务质量来提升体验价值，用主题空间来组织文化要素，成为酒店业的发展新方向。但是，在实践中，顾客体验最突出的问题表现在主题酒店的主题空间表达和顾客审美感知差异的问题，而相应的主题酒店研究还处于初步摸索阶段，尚不能为实践提供有效的服务。因此，本文选择审美体验的角度对主题酒店的主题流动空间进行探索性的研究，主要解决三个方面的问题：一是主题酒店的本质问题；二是用主题流动空间表征主题酒店的合理性问题；三是主题酒店主题流动空间的建构模式问题。 针对上述问题，本文首先通过对文献中主题酒店的概念界定进行评析并指出主题酒店的核心要素是主题性，然后通过诠释学的方法从具有自由超越性的精神性主体的符号化意义行为的角度进行相应的文化解释，进而由文化的符号表征特征推导出对于主题性（秩序化的文化性）的理解是“理解——意义”的角度上的体验；其次，通过对体验本质的解读指出，体验的直接性特征决定了在场的身体性所建构的是一种有某种意义的文化空间，即空间性的符号意指系统（主题流动空间），而对文化空间体验的感受中那些超出日常惯习的愉悦感受属于审美的范畴，从而确立了从审美体验的角度对主题流动空间进行探索性研究的合理性基础；然后，基于文化空间的相关理论提出主题流动空间的概念，并通过符号的意指系统理论和文化表征理论来探讨主题流动空间的构成和层次；最后，从人的尺度的分析出发，依据主题流动空间的层次结构理论对符号意指关系进行创意化的符号表达，建构了基于符号生成的主题流动空间的建构模式，并以成都京川宾馆为案例进行理论确证。 本研究属于主题酒店主题流动空间的探索性研究，其理论意义是从审美体验的角度建构了一种解释和理解主题酒店本质特征的文本，文本的演绎和解读过程本身就建构着文本意义的生成过程；其实践意义是为主题酒店的实践活动提供了一种基于空间符号表达的主题流动空间的建构模式，具有某种程度的可操作性。
英文摘要：	Theme hotels, as a new type of hotel business, was created under the situation of the fierce market competition and customer experience requirements among the hotel industry. Since 1998, The situation of oversupply has appeared in hotel industry of China, and market competition has also changed gradually from price competition and service quality competition to experience competition. Therefore, to enhance hotel brand with cultural atmosphere, to segment market by differentiated competition, to promote experience value with service quality and to organize culture elements by theme space has become a new trend in the development of the hotel industry. However, in practice, the most prominent problem in the field of customer experience was mainly manifested between the expression of the theme space and the difference aesthetic perception of customer, and according the research on theme hotels was still in the stage of initial exploration so that it could not provide effective services for practical activities. Therefore, an exploratory research on the flowing theme space of theme hotels from the perspective of aesthetic experience was chosen in this dissertation mainly in order to solve the problems in three aspects: 1. the essence of the theme hotel; 2. the rationality of the flowing theme space to represent theme hotels; 3. the construction pattern of the flowing theme space of theme hotels. According to the above problems, the major findings and conclusions are as follows: Firstly, it was pointed out that the core element of theme hotels was thematic by the evaluation of the definition of theme hotel in the literature, and the corresponding cultural interpretation was stated by the method of hermeneutics and in the view of the meaningful symbolic behavior of the spirituality subject of a free transcendence, and then, it was deduced by the cultural characteristics of symbolic representation that the understanding of the thematic (a type of orderly cultural symbol) means a kind of experience in a sense of “ understanding-meaning”. Secondly, by the interpretation of the nature of experience, it was pointed out that the directness characteristics of experience determines what the body construction at present build was a kind of cultural space at some sense, namely, a spatial symbol reference system ( the flowing theme space). And derived from the experience feeling of the cultural space, the feelings of elation and exhilaration above that of the daily conventionality belongs to the category of aesthetic. Therefore, the rationality foundation of the exploratory research on the flowing theme space from the perspective of aesthetic experience was established. Thirdly, the concept of the flowing theme space was put forward, based on the relevant theory of cultural space. And the composition and levels of the flowing theme space was explored through the theory of symbol reference system and the theory of cultural representation. Finally, Starting from the analysis of the human scale, the constitution pattern of the flowing theme space was built based on symbol generation and that the symbol reference relationship was expressed symbolically according to the theory of the hierarchy and structure of the flowing theme space. Then Jing Chuan hotel in ChengDu was taken as a case for theoretical corroboration. The study in this dissertation was an exploratory research on the flowing theme space issue. Theoretically, the hermeneutic and comprehensible text of the essential characteristics of the flowing theme space was constructed from the Angle of aesthetic experience and the process of the interpretation and deduction of the text in itself was generation process of the significance of the text. Practically, based on the spatial expression of symbol, the theory of the flowing theme space provided a kind of construction pattern for the practical activity of the hotel enterprise and have a certain degree of operability.
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