联系我们

论文查询结果	返回搜索

论文编号：	7590
作者编号：	2120132707
上传时间：	2015/6/16 10:34:36
中文题目：	前程无忧（51JOB）公司发展战略调整及定位研究
英文题目：	Research on the development strategy of adjusting and positioning of the 51JOB
指导老师：	齐善鸿
中文关键字：	前程无忧公司；智联招聘公司；招聘；大数据；
英文关键字：	51JOB；Zhaopin.com；recruitment；Big Data
中文摘要：	自2008年初加入前程无忧，在经历了08至09年的金融危机（在纳斯达克的股票总市值曾一度缩水到3亿美金，2015年1月市值为20.96亿美金）的风雨飘摇后，公司逐渐走入正轨。在2008年底，前程无忧公司进行了快速转型， 将招聘的主赢业务由线下转为线上，并加大其它人力资源服务项目的投入，如人事外包、校园招聘、人才测评、猎头服务等部门的业务，同时进行了一系列的人员架构调整，让公司再一次上升了一个高度。2014年6月12日竞争对手智联招聘在纽交所正式挂牌上市，并与2015年1月市值亦达到了8.68亿美元，标志着一个竞争对手的正式崛起与挑战。与此同时58同城、赶集网等互联网企业也正式加入里招聘行业的领域内，利用自身网站流量大的特性占据了蓝领人才市场的主流地位，甚至以搜索引擎起家的百度也成立了专门从事招聘工作的招聘服务部门，在未来几年招聘服务行业必将有一轮新的竞争，优胜劣汰适者生存的法则将再一次上演，只有更好的利用长尾理论，做到多元化发展，同时将企业各部门进行优质的再调整和整合，才能更好的在这场竞争中生存和发展壮大下来。前程无忧作为一个以招聘为主的服务企业，它的未来发展和应该展开的多元触角在何方，将是本文所讨论的核心思想。
英文摘要：	Since the beginning of 2008 to join 51JOB, after 08-09 years of financial crisis (Nasdaq stock market capitalization had shrunk to 300 million dollars once, in January 2015 the market value of 2.096 billion US dollars) in precarious, The company gradually into the right track. In late 2008, the company conducted a worry-free future rapid transformation, the recruitment of primary win business from the line into the line, and increase investment in human resource services to other projects, such as HR outsourcing, campus recruitment, personnel evaluation, executive search services and other departments of the business, while a series of personnel structure adjustment, so that the company once again rose to a height. June 12, 2014 competitors Zhaopin.com listed on the NYSE, and with the January 2015 market capitalization has reached $ 868 million, marking a rise of competitors formal and challenges. At the same time within the 58 city, go to the market network and other Internet companies have formally joined the field in the recruitment industry, using its own flow characteristics of the site occupied the mainstream blue-collar job market, and even started a search engine Baidu also set up specialized in recruitment job recruitment services, recruitment services industry in the coming years will certainly have a new competition, the law of survival of the fittest of the fittest will once again be staged, only better use of the long tail theory, to achieve diversification, while the enterprise various departments of quality re-adjustment and integration, in order to better survival and development in this competition grow down. Worry-free future as a recruitment-based services company, its future development and multi-antenna should be undertaken at the where, the core idea is discussed in this article.
查看全文：	预览  下载(下载需要进行登录)