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论文编号：	7588
作者编号：	2120132792
上传时间：	2015/6/16 9:33:11
中文题目：	互联网众筹融资模式与运营管理研究
英文题目：	Research on the financial and Operational Model of Internet Crowd funding
指导老师：	张玉利
中文关键字：	众筹融资 众筹模式 运营管理 风险控制
英文关键字：	Crowd funding financial; Crowd funding mode; Operational management; Risk control
中文摘要：	小微企业是支撑国民经济发展的重要经济力量，对于解决就业、改善民生，进而促进社会快速稳定发展等方面均具有十分显著的作用。然而，与小微企业重要价值相悖的是，融资难、融资成本高问题已经严重制约了小微企业自身的可持续成长。另一方面，随着互联网技术的普及应用，互联网金融已经成为极具发展前景的金融运营模式。众筹作为互联网金融背景下的重要融资模式，业已被普遍认为是解决小微企业融资困境的有效途径。然而，众筹发展历史短，国内外相关研究虽正在兴起，但欠深入，留有很多值得研究的问题和空间，本文就是针对以上背景所开展的研究。 本研究在阐明研究背景和意义并对互联网金融和众筹融资相关理论进行回顾的基础上，以充实的资料和分析，揭示了互联网众筹的发展趋势；把国内外众筹实践中所出现的四种典型融资模式归并成非营利性和营利性两类，对其特征进行了分析，探讨提出了众筹运营不同阶段所存在的管理问题。针对众筹融资模式的特征和运营管理问题，从项目发起方、出资方和中介平台这三大众筹参与主体一体化合作互动的角度，从参与主体的责任分工和角色扮演、资金筹集过程中策略选择与流程控制和交易前、交易中、交易后三个阶段的风险控制等方面分别对非营利性众筹和营利性众筹的运营管理的要径、环节和策略进行了综合系统的研究和相关案例分析，得到了既具有一定创新性又具有实用价值的研究成果。
英文摘要：	Micro enterprises are the important economic strength to support the development of the national economy. In solving the employment, improving people's livelihood, and promoting social stability and rapid development, it all has a very significant role. However, in contrast to its important value, many micro enterprises face financing difficulties, and the problem has seriously restricted the sustainable development of micro enterprises. On the other hand, with the popularization and application of Internet technology, Internet banking has become a very promising financial operation mode. As an important financing pattern of Internet financial background, crowd funding is generally considered to be the effective way to solve the financing difficulties of micro enterprises. However, the development of crowd funding has a short history. Now, the related domestic and foreign studies are not enough, and leave a lot of worthy problems research space to study. This paper is aimed at the above background. On the basis of data and analyzing, this paper clarifies the research background, significance of Internet banking and financing by theories reviewing, and then reveals the development trend of the Internet crowd funding. This paper divides the four typical financing modes appear in the practice of home and abroad into the non-profit and profit model, analyzes its characteristics, puts forward the management problems of crowd funding at different stages. From the interplay of project sponsors, investors and intermediary platform, this paper studies responsibilities and role of participating body, management strategy selection of crowd funding and the division of financing in the process of operation and risk control in different stages of transaction. The paper analyses the process and strategy of the non-profit and profit model, and then select typical cases to confirm the outcome. The research results have certain innovation and practical value.
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