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论文编号：	7575
作者编号：	2120132458
上传时间：	2015/6/15 17:45:15
中文题目：	LED显示屏企业经营环境 与核心竞争力提升途径研究 ——以A公司为例
英文题目：	The study of approaches to increase the core competence and business environment for LED display screen enterprises —— taking a company as an example
指导老师：	王迎军
中文关键字：	LED显示屏；经营环境；核心竞争力；技术创新
英文关键字：	LED Display；Core competence；Business environment；Technological Innovation
中文摘要：	随着社会市场竞争力的加大，怎样有效地提高经营效率并且实现公司健康可持续发展，一直是管理者不断追寻的问题。比如说：为什么在某一特定的产业或市场中，有些公司的绩效会高于另一些公司呢?这里的原因到底是什么呢？在市场竞争中，每一个公司各自的竞争优势到底在哪里，如何才能够保证自己公司有持续竞争优势而不被市场所淘汰等等一些列问题，都是公司高层管理者必须要研究的重要理论课题。也就是说，公司高层战略管理者的终极目的是为了实现公司在市场中体现出自己公司的竞争优势，提高本公司的业绩。 随着市场体制的成熟，市场周期也会越来越体现出稳定的状态。公司体现的竞争优势程度与公司的核心竞争力的价值以及水平直接相联系，所以企业核心竞争力对公司的多元化发展方式、产品技术的升级情况以及公司的发展速度等都起着决定性的作用，同时公司核心竞争力问题也是一个公司战略管理的最基础的内容。而为了适应激烈的市场竞争，公司的战略管理的基础任务就是积极的提升自身的核心竞争力。 本文的A公司为LED行业，文章首先从绪论着手，介绍选题背景意义、目的以及研究现状，对LED以及核心竞争力进行理论概述，结合波特五力模型分析，论述A公司的SWOT，分析A公司发展现状与问题，在对产生问题的原因进行阐述后，文章最后提出具体的策略和措施，包括提升企业创新能力等等。
英文摘要：	With the increase of social market competition, how to improve the management efficiency effectively and realize the sustainable and healthy development of the company is always the problem top managers constantly look for. For example, in a particular industry market or in a market with special environment, there will always be some companies in particular industry performed better than companies aim at ordinary market. What is the cause of that? In market competition, a series of problems such as what each company’s competitive advantage is how to ensure that your company has sustainable competitive advantages and will not be eliminated by the market etc. All of these are important theory subjects the company's top managers must research. That is to say, ultimate purpose of the top strategic managers of the company to achieve the target that company reflects its own competitive advantage in the market and improve performance. With the maturing of market system, market cycle will also be more and more stable. Company’s degree of competitive advantage is related directly to the value and level of the company's core competitiveness, so the enterprise’s core competitiveness plays a decisive role on the company's diversified development mode, upgrading of products’ technology, the company’s development speed and so on. At the same time, the company's core competitiveness is also a basic content of the company strategic management. In order to adapt to the fierce market competition, the company's basic strategic management task is to improve its core competitiveness actively. Building core competitiveness of enterprises is very important. In this paper, company A belongs to LED industry. This paper, starting from the introduction part, introduced the background, significance, purpose and research status when selecting topic, described LED and its core competence, combining with the porter five model, analyzed and discussed company A’s SWOT, present situation and problems. After explaining causes of the problems, finally, this paper put forward concrete strategies and measures.
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