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论文编号：	7490
作者编号：	2220120541
上传时间：	2015/6/10 18:51:25
中文题目：	昆明红海磷肥有限责任公司发展战略研究
英文题目：	Development Strategy Research on Kun Ming Honghai Phosphate fertilizer Co., LTD
指导老师：	张玉利
中文关键字：	化肥企业 同心多元化 差异化战略 战略实施
英文关键字：	Fertilizer enterprises Concentric diversification Differentiation strategic strategic implementation
中文摘要：	中国是肥料大国，化肥施用量和化肥产能约占世界的三分之一，我国人口多土地少，保障农业稳产和增产关系到国家粮食安全，化肥的刚性需求长期存在。中国化肥行业经过近三十年来快速发展，化肥产能飞速扩张，目前产能严重过剩，行业之间的竞争愈来愈激烈，化肥行业面临重新洗牌。化肥企业要生存和发展，必须适应社会发展的需要，适应现代农业发展的需要，培育和形成自已的竞争优势。对企业进行准确的、可行的战略规划，是企业找准定位、打造竞争优势的重要手段。本人在昆明红海磷肥有限责任公司（以下简称红海公司）工作多年，深感战略规划对企业发展的重要性和迫切性，因此尝试对公司发展战略进行研究，希望对公司的未来发展规划有所帮助。 红海公司是云天化股份有限公司的下属控股子公司，主要从事磷肥、复合肥的生产。云天化股份有限公司是云天化集团旗下最具竞争力的上市公司，是中国化肥行业最具影响力的化肥制造企业之一。本论文采用理论和实际结合的方法，运用战略管理的分析工具，系统地分析了外部环境和公司内部条件，研究了行业的发展趋势，结合红海公司的实际情况，根据母公司的总体布局，作出红海公司的定位，制定出红海公司的战略使命和战略目标，作出符合企业发展的战略选择。 本论文研究得出：公司应优化混合所有制的管理模式，充分发挥体制的优势；公司应调整产品结构，实现多元化发展，采取差异化战略，在特定的市场范围内形成自已的竞争优势。为保障战略的顺利实施，要有步骤地实施重点工作，同步推进各项管理工作的改革。
英文摘要：	China is a fertilizer superpower，The fertilizer quantity and fertilizer production accounts for about a third of the world. With more land and less population in our country，Ensuring agriculturesteady-yield is regarded as to the nation’s food security，The long-term demand for fertilizers alway exists. After nearly 30 years rapid development，Chinese fertilizer production rapid expands.Currentlythe capacity is severe excessed，and the competition among the industry is increasing fiercely，therefore, the fertilizer industry is facing reshuffle. Should the chemical fertilizer enterprises to survive and develop，they must adapt to the development of the society，adapt to the development of modern agriculture，cultivate and form their own competitive advantage. For enterprises to carry out accurate and feasible strategic planning，Is the enterprise for positioning and build an important means of competitive advantage. I am in Kunming HongHai phosphate fertilizer co., LTD(Hereinafter referred to as HongHai Company) For many years, Deeply feel the importance of strategic planning for enterprise development and urgency, So try to company development strategy for research，hope to help the company's future development planning. HongHaI company is YunTianHua co., LTD's subsidiary，Mainly engaged in the production of phosphate fertilizer and compound fertilizer，YunTianHua co., LTD is YunTianHua Group's most competitive listed companies，China's fertilizer industry one of the most influential fertilizer manufacturing enterprises. This paper adopts the method of combining theory with practice，Using analytical tools of strategic management，systematically analyzes the external environment and internal conditions，The development trend of industry is studied，In combination with the practical situation of HongHai Company，According to the overall layout of the parent company，Make a HongHai company positioning，Formulate HongHai company strategic mission and strategic objectives，Formulate conforms to the enterprise development strategic choice. Through the research of this paper：The company should optimize the management pattern of the mixed ownership，give full play to the advantages of system；The company product structure should be adjusted，Take the differentiation strategy，Within the scope of the specific market to form their own competitive advantage. In order to guarantee the smooth implementation of the strategic，Step by step to the implementation of the key work，Synchronously promote the reform of the management work.
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