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论文编号：	7382
作者编号：	2120123037
上传时间：	2015/6/9 8:46:58
中文题目：	AB停车管理有限公司发展战略研究
英文题目：	The Strategy Research of AB Parking Management co., LTD
指导老师：	赵伟
中文关键字：	停车管理，发展规划，战略管理，行业分析
英文关键字：	Parking management, Business planning, Strategic management, Industry analysis
中文摘要：	停车管理属于静态交通的范畴，停车管理公司是在国内机动车保有量高速增长，停车难、停车乱的局面下应运而生的，它的出现在一定程度上缓解了机动车保有量与停车泊位数比例失调的矛盾。但是，由于国内停车管理公司在管理及技术水平上较落后、盈利模式单一、经营创新性不足，而且目前整体行业环境存在一些问题，包括政府主管部门和广大群众驾车文明习惯的问题等，所以停车管理行业遭遇了发展的瓶颈。发达国家停车行业发展成熟，相关的技术、管理、模式等有很重要的参考价值，其实践经验表明，这个行业有着广阔的空间。随着汽车产业的持续发展，城市停车问题是关乎人民群众“衣食住行”的重要问题，国内停车管理企业也面临着新的发展契机。通过以AB公司为对象，研究行业现状，尤其东北地区停车行业特点，同时借鉴国外停车行业的发展历程与成功经验，为AB公司规划出一条适宜的发展战略，也可以为其他国内停车管理企业提供战略借鉴，有一定的实践指导意义。 企业的战略规划决定着企业的生产力及企业的发展生命力，本文在研究中着重探究符合停车管理市场发展规律的战略规划模型。本文第一章在大量文献阅读的基础上概括总结了国内外的研究现状；第二章中分别对发达国家的停车行业发展特点、中国整体的行业情况及东北地区的特点，分别进行总结，作为分析AB公司市场环境和发展的参考依据；第三章则在第二章对国内外行业发展现状分析的基础上，通过PEST的方法对停车管理行业竞争战略要素进行分析，并通过五力模型对行业的竞争情况进行了详尽的描述，总结得出AB公司的优势、劣势、机会、威胁；第四章在前述分析的基础上，提出建议的AB公司发展愿景和战略目标；第五章进一步分析战略目标实现的相关保障，包括组织的调整和重要职能的变革策略。最后对整篇文章进行总结性概括，并指出文章创新与不足。
英文摘要：	Parking management belongs to the category of static traffic. With the development of vehicle population; parking management company was born. To a certain extent, parking management company eases the imbalance ratio between the vehicle population and parking spaces. Because of the backward technology and management, the car industry suffered a breakneck. Developed countries have mature technology and management in parking industry, the business model should be important reference for China. According to the practice, we can find wide development scope in China. By taking AB Company as the research object, studying on the parking management industry in particular has certain guiding significance to the practice situation of the parking industry in Northeast China. Drawing on the successful practices from developed countries, we can help AB Company to make a suitable strategy. Strategy is the spirit of an enterprise , it affects the development of enterprise's productivity and the future. In this thesis, the study focuses on exploring the strategic planning model, which to explore the market in line with the development law of parking management. Based on reading a lot of literature, the first chapter of this thesis summarizes the research status at home and abroad. The second chapter summarizes the characteristics of the industry in developed countries and China Northeast. In the third chapter of this thesis, we take the analysis model such as PEST,5 forces and SWOT to get the conclusion of AB company business environment. The fourth chapter of this thesis, we propose the strategy planning and corporate vision. At the last chapter, the implement solution of the strategy will be presented. At the last of the thesis, we summarized the innovatives and shortcomings.
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