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论文编号：	7343
作者编号：	2120125020
上传时间：	2015/6/6 15:36:54
中文题目：	百脑汇商业地产建筑项目成本控制研究
英文题目：	Research on commercial real estate construction on project cost control for BUYNOW
指导老师：	程莉莉
中文关键字：	商业地产，成本控制，成本模型
英文关键字：	commercial real estate, cost control, cost model
中文摘要：	摘要中国商业地产起始于1990末期的经济发展，从萌芽至今已有大约20多年的发展历程。进入21世纪，随着商业地产的澎湃发展。至 2012 年 12 月底，中国商业地产竞争越趋白热化，规模越来越大，获利率越来越低。商业地产利用项目管理的基本概念和成本控制的联系，来加强商业地产竞争力已成为商业地产生存发展的必由之路。论文从归纳项目管理的相关理论入手，对项目管理的基本概念和成本控制的联系进行了阐释，做好论文前期的伏笔铺垫工作。论文主体部分分析了商业地产商场与写字楼建筑成本控制的模型与成本编列说明，对商场与写字楼建筑成本控制进行了分析，并从：土地、税规费、设计监理、土建工程、外部装修工程、内部装修工程、机电消防工程、空调设备工程、电梯电扶梯工程、利息、开办费等十一个方面分析了商业地产商场与写字楼的建筑预算成本管理的实质内容。根据实质内容，从而提出一、相关成本模型，二、建筑预算成本编列说明，三、建筑预算成本管理实施等三个方面，提出了商业地产商场与写字楼的建筑预算成本管理实务方案。最后以百脑汇WH项目为例，分析了商业地产商场与写字楼建筑成本控制的控制实施管理模式。一般而言地产开发建筑探讨成本控制均是强调，管理层面与施工层面的分工和职责界定，建筑执行成本制定，建筑成本计划核算，建筑成本人、材、机的控制支出追踪，建筑成本控制执行的奖惩机制……等等，忽略市场、营销、设计、施工、采购、发包、产品、包装、服务等环节，这不能真正全方位反映地产开发建筑成本控制。本文的创新之处：是以商业地产开发角度，结合市场、营销、设计、施工、采购、发包、 产品、包装、服务等环节，试图对商业地产商场与写字楼建筑成本控制管理建立模型后进行一次有系统的研究；集结了十余种建筑安装专业和项目管理成本控制，依据十余个商业地产商场与写字楼建筑完工案例，统计出建筑安装成本的相关当量，提出了商业地产商场与写字楼建筑成本控制管理的最佳模式方案，即有效的结合项目管理，提出了有系统的成本控制研究模式，让相关者及非相关者均能清楚商业地产商场与写字楼建筑成本数值依据，为商业地产商场与写字楼建筑成本控制管理作引言。 关键词：商业地产，成本控制，成本模型
英文摘要：	Abstract Chinese commercial real estate business started at the end of 1990s. It has been 20 years since then. After entering the twenty-first century, the business has rapidly developed. By the end of December 2012, the competition was increasingly tense, the scale of the business was expanded, and the profit was decreasing. To strengthen the competitiveness, commercial real estate companies need to closely connect the project management and cost control. This thesis begins with the theoretical framework related to project management, and the explanation of the relationship between project management and cost control. The main part of the thesis analyzes the model of cost control for building and managing shopping malls and office buildings. To analyze the construction budget for shopping malls and office buildings, the report considers eleven aspects: 1) land; 2) tax fees; 3) monitoring design; 4) construction project; 5) external renovation; 6) interior design; 7) fire-prevention engineering project; 8) air-conditioning equipment; 9) elevators and escalators; 10) interest rate; 11) operation fees. Based on the analyses of the eleven components, the report provides three suggestions: 1) relevant cost model; 2) construction budget compiling system; 3) construction budget management and implementation. Lastly, the thesis uses Buynow WH case an example to analyze the implementation of the cost control model for commercial real estates of shopping malls and office buildings. The previous studies on cost control only emphasizeson material and personnel management. However, the other components, i.e., design, purchasing, sub-contracting and products, are neglected, but which are critical in showing the whole picture of construction cost control. The innovation of this thesis, from the perspective of commercial real estate developers, to provide a systematic researchon the model of cost control and management of shopping malls and office buildings. The analyses combine the closely related links, such as designing, constructing, procuring, and contracting..etc. It also includes more than ten types of building installation specialization and project management cost control. Furthermore, the report, based on completed cases, provides the statistics of building installation cost and presenting the effective models of cost control and management.In short, the analyses of this report offer valuable cost data for commercial real estate, such as shopping malls and office buildings, which helps to plan the management of the cost control. Key words: commercial real estate, cost control, cost model
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