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论文编号：	7338
作者编号：	2120123119
上传时间：	2015/6/6 6:32:37
中文题目：	环境扫描在中小商业银行资产托管业务中的应用研究——以渤海银行资产托管业务发展为例
英文题目：	Application of environmental scanning in small and medium commercial bank assets in the custody business: A case study of China Bohai Bank asset custody development
指导老师：	李月琳
中文关键字：	环境扫描；竞争情报；商业银行；资产托管业务
英文关键字：	environmental scanning; competitive intelligence; commercial bank; asset custody business
中文摘要：	竞争情报的搜集、分析和利用因能为决策提供支持，企业能从这些情报中获得对自己有价值的信息，了解竞争对手的基本情况，更好的制定符合市场的竞争策略。企业可以对自己的经营环境进行分析，找到对自己有利的条件，发现经营者的潜在的威胁和不确定性因素，这样才能有针对性的制定营销策略，获得市场竞争的优势，实现更好的发展，这就是竞争环境扫描。 中国的资产托管业务诞生十余年来，各家银行的发展步伐都很快。近年来，中小商业银行一方面托管业务市场份额不断增加，另一方面从多个角度对潜在的目标市场进行细分，针对不同的客户向他们提供不同的产品和服务。目前，中小商业银行在某些领域的服务水平已经超过了大型商业银行。 随着托管业务资格牌照发放的步伐提速，越来越多的托管机构参与到瓜分市场份额的大军中来。本文以环境扫描为理论基础，通过对PEST模型、SWOT模型的比较，结合商业银行资产托管业务的实际情况，发现了上述两个模型对于企业战略分析具备普适的作用，但在资产托管行业的研究中针对性还存在着不足，故结合托管业务发展的实际情况提出了APPLE分析模型，从资产（Asset）、价格（Price）、专业性（Profession）、资格牌照（License）、效率（Efficiency）五个维度讨论其对商业银行，特别是中小商业银行托管业务发展的影响。本文从宏观经济环境，托管行业发展，以及各家托管银行发展的特点进行分析，挖掘APPLE分析模型的实际影响效果，并认为该五项因素是影响商业银行托管业务发展的重要因素，特别是效率及专业性因素的影响更为重要。随后以渤海银行资产托管业务为例进行了分析，讨论了中小商业银行资产托管业务发展的对策。
英文摘要：	Competitive intelligence collection, analysis and use because it can provide support for decision-making, the enterprise can obtain for their valuable information from these information, understand the basic situation of competitors, in line with the development of better market competitive strategy. Enterprises can analyze their own operating environment, find the conditions to their advantage, found that operators of potential threats and uncertainty, so as to targeted marketing strategies to gain market competitive advantage and achieve better development, this is a competitive environment scanning. Asset custody business in China was born more than ten years , the pace of development banks very quickly . In recent years, the market share of small and medium sized commercial banks on the one hand hosting business is increasing, on the other hand to subdivide the potential target market from multiple angles, for different customers to provide them with different products and services. At present , the level of small and medium commercial banking services in some areas has exceeded the large commercial banks. The step provides which along with the trust service qualifications license plate raises fast, the more and more many trust organization participates in the army who carves up the market share. This paper uses environmental scanning as theoretical basis, by comparing the model of PEST and SWOT model, combined with the actual situation of commercial bank's asset management business, found the two universal role model for strategic analysis, but pointed also has the insufficiency in the property trust profession research.Therefore, combined with the actual situation of managed business development put forward APPLE analysis model, from property (Asset), price (Price), specialized (Profession), qualifications license plate (License), the efficiency (Efficiency) five dimensions discuss it to the commercial bank, specially the small commercial bank is entrusted with the service development the influence. From the macroeconomic environment, industry development and the characteristics of the development of trust, the custodian bank is analyzed, the actual mining effect APPLE analysis model, and that the five factors are important factors affecting the development of the trust business of commercial banks, especially the influence of efficiency and professional factors is more important. Then in bohai sea bank asset custody business, for example was analyzed, and discussed the countermeasures of developing small and medium-sized commercial Banks asset custody business.
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