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论文编号：	7331
作者编号：	2220132313
上传时间：	2015/6/5 18:05:02
中文题目：	博宇科技公司战略转型研究
英文题目：	A study on the strategic transformation of Boyu-Tech company
指导老师：	林润辉
中文关键字：	博宇科技,战略转型,战略规划,战略实施
英文关键字：	Boyu-Tech, Strategic transformation, Strategic planning, The implementation of the strategy
中文摘要：	博宇科技成立于2004年，是一家以地理信息为基础的软件开发、系统集成和数据生产为主要业务的IT公司，成立之初，公司制定了周期为十年的“求生存、谋发展、上规模”的三步走发展规划，至今十年已过，公司成功的生存下来，并且获得了长足的发展，有了一定的规模，当初制定的目标基本实现。经过十年的发展，公司和成立之初相比发生了天翻地覆的变化，取得一系列可喜成绩，员工从3人到150多人，营业从亏损到几千万元，场地从租用28平米到自有2000多平米，同时，也遇到了成长的烦恼，管理不规范、团队结构不合理、新生代员工难于管理、缺乏核心竞争力、盈利模式单一等等。十年的过程中，公司在发展变化的同时，公司的外部环境也发生了巨大的变化；党和国家新的一届领导集体开始执政，依法治国、强力反腐、深入改革、建设创新型国家等一系列列政策和措施正促进社会发生深刻而持久的变化；在经济领域，2011年中国超越日本，成为世界第二大经济体，一带一路和海上丝绸之路战略构想正式发布，中国经济增速从高速转为中高速，房地产逐渐失去支柱产业地位等等一些列重大的变化层出不穷；在社会领域，新的公司法正式实施、企业注册制改革、不动产登记条例实施、混合所有制提出、利率市场化、减少和取消行政审批、营改增税制改革、破除垄断经营、政府购买服务、电商平台、智能手机普及、4G开始商用，移动互联网走入寻常百姓家等；在技术方面App、微信、微博等大行其道，云计算、物联网、3D打印开始生根发芽，工业4.0、智能制造、个性化定制等深入人心，智慧家居、智慧城市、大健康呼之欲出，O2O、P2P、众筹、众包、众创等产业模式异彩纷呈，网贷、创客、威客、极客等新概念层出不穷，北斗系统开始商用等等。本文的通过利用PEST、SWOT等工具和方法，对博宇科技面临的外部宏观环境、行业状况以及公司的资源和能力进行了系统的研究，分析了博宇自身的优势和劣势，存在的问题以及公司面临的机遇和威胁，通过分析研究，认为博宇科技必须实施战略转型，并且实施战略转型是可行的，转型首先要巩固现有的业务，通过创新、模式转变，利用微信、App、O2O、云计算、物联网等新的技术和模式，将现有的项目转化为产品和服务平台，向运营型公司转变，实现固定持续的盈利能力，公司要坚持走信息化之路，坚持融合测绘、IT、通信三项基础技术，为民政、气象、林业、石化、热电等行业用户提供整体化服务，抓住有利时机，利用三至五年的时间建立在气象行业的优势地位，并在十年内成为国内知名的IT公司，研究还指明，战略转型必须严格遵循既定规划，并且定期分环境的变化，及时作出调整，公司要从资金、人员、机构上做好转型的保障，采取引进人才、优化计划、培育核心竞争力、转变模式等一些列的措施，同时防范和回避可能的风险和危险，确保转型的成功，从而促进公司做强、做大、做久。
英文摘要：	Boyu science and technology was founded in 2004, is a company with geographic information based software development, system integration and data production for the main business of IT company, was first established, the company developed a cycle of ten years of "strives for the survival, development, the scale of" three step development planning, and now ten years have live, survive the success of the company, and has obtained the considerable development, has a certain scale, originally developed to achieve the basic objectives. After ten years of development, the company and was first established as compared to earth shaking changes have taken place, and achieved a series of remarkable achievements, the staff to more than 150 people from 3 people, business to tens of millions of dollars from the loss, the site from lease 28 square metres to own more than 2000 square meters, at the same time, also met with growing pains, management is not standardized, the team structure is irrational, the new generation employees to management, the lack of core competitiveness, profit pattern is unitary and so on The course of ten years, companies in the development of change at the same time, the company's external environment has undergone tremendous changes;The party and the state of the new collective leadership came to power, the rule of law, a powerful anti-corruption, deepening reform, building an innovation oriented country and a series of policies and measures to promote the society columns is profound and lasting changes in the economic field, 2011; China surpassed Japan, becoming the world's second largest economy, a road and the maritime silk the road officially released China strategic conception, economic growth from high speed to high speed, real estate gradually lose the status of the pillar industries and so on emerge in an endless stream listed a number of significant change; in the social field, the new company law formally implemented, the enterprise registration system reform, the real estate registration regulations implementation, mixed ownership, interest rate marketization, put forward the reduction and elimination of administrative examination and approval, to replace business tax with value-added tax(VAT) tax reform, break the monopoly, government purchase service, business platform, intelligent mobile phone penetration, 4G began commercial, mobile Internet into the homes of ordinary people; in the technical aspects of App, WeChat, micro-blog popularity, cloud computing, Internet of things, 3D printing began to sprout, industrial 4.0, Intelligent manufacturing, personalized customization win support among the people of wisdom, wisdom, Home Furnishing City, health ready, O2O, P2P, and all the chips, Crowdsourcing public record industry pattern, colorful, net loan, a new concept of customer, Witkey, geek etc. emerge in an endless stream, Beidou system start business etc.. In this paper, by using PEST, SWOT and other tools and methods, in-depth analysis of the problem and the external development environment Boyu science and technology exist, so as to determine the direction of the transformation strategy Boyu technology target, way of realization, specific methods and safeguard measures, complete Boyu science and technology new ten year development strategy and planning, so as to promote the company stronger, bigger.
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