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论文编号：	7292
作者编号：	2120132975
上传时间：	2015/6/4 17:20:07
中文题目：	油气能源领域酒店服务业商业模式创新研究
英文题目：	The Research of Innovation in Hotel Service Business Model for Oil and Gas Industry
指导老师：	林润辉
中文关键字：	商业模式；创新；油气能源领域；商业模式画布
英文关键字：	business model; innovation; oil and gas industry; business model canvas
中文摘要：	油气能源领域酒店服务业隶属油气能源类央企管理业务范畴，以专业管理公司架构存在于集团中。在油气能源领域上游龙头企业的带动下，油气能源领域酒店服务业也伴随着经济发展大势不断“被动式”的发展壮大，享有政策红利，形成市场竞争中的寡头垄断之势。纵观近年来国家宏观发展思路，国资委不断探索管理方式的新路，可以预见在不远的将来，央企将必须适应在完全开放的市场环境中打拼，迎接民营企业的充分挑战，“国退与民进”或将成为发展主旋律。 本文从分析油气能源领域酒店服务业共性特征出发，通过对行业特征、企业特征及行业内外不同优秀企业的对标分析，结合商业模式相关理论,以商业模式画布为工具，创造性的提出油气能源领域酒店服务业商业模式创新路径构想，并以P公司为案例明确油气能源领域酒店服务业以“为业主提供卓越生活品质，创新服务提升业主绩效”为公司使命，以成为卓越生活品质的全球领先方案专家为发展愿景，将“配餐服务+物业服务”的传统劳动密集型产业转变为“硬件+软件+服务”的技术密集型公司的发展思路。 本文研究理论意义在于扩展了油气能源领域酒店服务业发展方向的研究思路,拓宽了油气能源领域酒店服务业的研究视角,丰富了服务业商业模式的研究理论体系；现实意义在于解决油气能源领域酒店服务业在行业发展变化、自身定位与客户需求满足等方面的诸多问题，加快油气能源领域酒店服务业的发展步伐，并以全新的发展思路为企业寻求更有利于推进我国油气能源领域酒店服务业经营发展的途径，对实现油气能源领域酒店服务业的繁荣发展，实现 “两会”提出的加快我国服务体系建设和实现人民富足安康的“中国梦”均具有推进作用。
英文摘要：	Hotel service for oil and gas Industry belongs to the enterprises directly under central committee, which in the form of a professional management company exists in the group company. With the development of oil and gas Industry, hotel service for oil and gas industry also has been expended with the trend of passive growth continuously, enjoy the dividend policy, and turn into the oligopolistic enterprises in market competition. From the macro-development thought in recent years, the SASAC (State-owned Assets Supervision and Administration Commission) continue to explore new management mode. It is foreseeable in the near future, the central enterprises will have to adapt to work hard in the open market environment, fully meet the challenges of private enterprises, "state-owned enterprises withdraw and private-owned enterprises enter" or will become to the development theme. This paper based on the common characteristics analysis of hotel service for oil and gas energy industry, through the analysis of the characteristics of industry, enterprise characteristics and different inside and outside of the industry outstanding enterprises benchmarking. This paper has combined with the business model theory, with the business model canvas as a tool, propose an innovation idea of creative business model for hotel service for oil and gas industry. This paper use the case of company P and clear the mission and vision of hotel service for oil and gas industry, with the mission of provide excellent quality, innovative services to enhance the owner’s performance, and with the vision of become the outstanding quality of life of the world's leading experts, and turn “catering service + property service" of the traditional labor-intensive company into the" hardware + software + services "technology intensive company. The theoretical significance of this paper is broaden direction of development of hotel service for oil and gas industry, and enrich the theoretical system of business model. On the other hand, the practical significance of this paper can solve how to cope with industry changes, self-localization and customer requirement, and accelerate the pace of development of hotel service for oil and gas industry. Meanwhile, this paper hope to seek ways to promote more conducive by brand new idea, prosperity and development the hotel service for oil and gas Industry, and will have a promoting role on the implementation of "NPC and CPPCC" (The National People's Congress and the Chinese Political Consultative Conference) proposed to speed up the construction of the service system in China and realize "Chinese dream" of people's wealth and harmony.
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