联系我们

论文查询结果	返回搜索

论文编号：	7244
作者编号：	2120122754
上传时间：	2015/6/3 14:38:11
中文题目：	艾默生网络能源有限公司互联网数据中心业务市场营销策略研究
英文题目：	Study On Internet Data Center Business Marketing Strategy Of Emerson Network Power Co. Ltd.
指导老师：	李东进
中文关键字：	网络数据中心，市场营销，艾默生市场细分
英文关键字：	Internet Data Center, marketing, Emerson, Market segmentation
中文摘要：	近年来，伴随着全球急剧增长的信息需求及由此而带来的数据的剧增，网络数据中心（IDC，Internet Data Center）这一互联网基础设置领域正在发生前所未有的重大变革。2015年，国务院政府工作报告指出，我国将推动产业结构迈向中高端。促进工业化和信息化深度融合，制定“互联网+”行动计划，推动移动互联网、云计算、大数据、物联网等与现代制造业结合，促进电子商务、工业互联网和互联网金融健康发展，引导互联网企业拓展国际市场。未来，政府和大型工商企业必将加大信息化投入，引发数据存储、吞吐量的爆发式增长，使数据中心市场，尤其是大客户市场获得持续、长久的增长动力和发展空间。从全球范围看，中国正成为全球最大的数据中心市场。中国的移动终端用户数已赶超美国，成为全球拥有最多移动终端的国家。由于拥有数量庞大的用户，互联网企业正通过采用新技术来形成一个符合本地商业模式的互联网架构，而这个趋势正改变整个产业链。同时，由于政府对于高科技产业的发展支持，也使得中国以惊人的增速引领全球市场发展。根据IDC研究报告，2016年中国数据中心市场规模将突破1000亿人民币。就目前原始设备出口总量而言，中国及亚太已经远超世界其他区域。这构筑了艾默生网络能源有限公司网络数据中心市场营销战略研究的现实背景。本文在综述国内外有关数据中心营销战略理论基础与文献综述、界定本文相关概念的基础上，首先分析了全球及中国的网络数据中心业务发展状况，然后详细剖析了艾默生网络能源有限公司网络数据中心（IDC）业务发展现状和市场环境。此后结合艾默生网络能源IDC市场营销的现状，探讨了其未来市场营销活动应采取的策略选择。最后，系统性、有针对性地提出了艾默生网络能源有限公司IDC业务市场营销策略的实施安排与保障措施。
英文摘要：	In recent years, with the rapid growth of global information demand and the resulting data explosion, Internet Data Center (IDC, Internet Data Center) of the Internet infrastructure sector is undergoing a major transformation unprecedented. In 2015, government work report of the State Council pointed out that China will promote the industrial structure towards the end. Promote the integration of industrialization and information depth, making the “Internet Plus” action plan to promote mobile Internet, cloud computing, big data, networking and modern manufacturing industry, to promote e-commerce, the Internet industry and the healthy development of Internet banking, Internet guide enterprises to expand the international market. The future, the government and large industrial and commercial enterprises will lead to increasing investment in information technology, data storage, the throughput of the explosive growth of the data center market, especially the large customer market growth and long-term development space. From a global perspective, China is becoming the world's largest data center market. The number of mobile users in China has to catch up with the United States, to become the world's largest mobile terminal state. Due to the large number of users, the Internet business is through the use of new technologies to form a line with local business model of the Internet architecture, and this trend is to change the whole industry chain. At the same time, due to the government for the development of high-tech industry support, but also makes China with an astonishing growth to lead the global market development. According to the IDC report, 2016 China data center market size will exceed 100 billion yuan. The total exports of the original equipment, China and the Asia Pacific has more than any other region of the world. It is the construction of the realistic background of Emerson network energy limited network data center market marketing strategy research. This paper reviewed the relevant domestic and foreign data center marketing strategy theory and literature review, defines the related concepts on the basis of the first analysis of the development status of global and China Internet data center business, and then a detailed analysis of the Emerson Network Power Co., Internet Data Center (IDC) business development and market environment. Then combined with the status quo of Emerson network power IDC marketing, discusses the choice of the future marketing strategies. Finally, the paper systematically puts forward the implementation arrangements of Emerson Network Power Co. Ltd. IDC business marketing strategy and guarantee measures.
查看全文：	预览  下载(下载需要进行登录)