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论文编号：	7200
作者编号：	2220120496
上传时间：	2015/6/1 13:51:13
中文题目：	J基金公司私募基金理财产品市场营销策略研究
英文题目：	J private-equity fund company financial product marketing strategy research
指导老师：	韩德昌
中文关键字：	私募基金理财产品 营销环境分析 营销组合策略 风险防控
英文关键字：	Private equity wealth management products Marketing environment analysis Marketing mix strategy The risk prevention and control
中文摘要：	近年来，随着我国居民人均收入的上升与大众理财观念的进步，各种金融理财产品应运而生，产品种类日趋多样化、个性化，国内各金融机构的产品营销竞争愈演愈烈。其中，私募基金理财产品以其高收益、多样化的产品组合方式等特点在金融理财市场中日益占据重要地位，基金类理财产品的迅速发展伴随着中国这一新兴经济体的高速发展而发展。近年来，我国企业数量增加、投资机遇越来越多等现象预示着我国各类投资产业募集基金数量、投资金额和投资案例将呈现持续增加的态势。虽然私募基金在我国得到了长足发展，但是在其发展过程中出现许多问题，我们国家的私募基金产品在营销策略上与业界先进的同仁相比也存在许多不足。能否采取合理的市场营销策略，将对基金类理财产品的发展起到重要影响。本文的写作目的是，希望通过对国内私募基金理财产品市场营销策略的研究分析，使得金融机构在面临国内理财行业的巨大竞争压力的背景下，为理财产品营销观念提供新的理念，注入新的思路，为理财产品营销面临的问题与困境提供切实可靠地解决方案，增强企业竞争力。第一，本文通过对私募基金理财产品市场营销的相关理论和国内外研究成果进行了系统全面的分析和整理，结合市场营销的基本理论和最新的研究成果，对私募基金的发展现状进行了阐释。第二，本文在成熟的理论研究成果为基础，对J基金公司私募基金理财产品概况、产品营销所面临的宏观及微观环境、优势及不足等问题做出阐述与分析。最后，通过对问题的分析和解决，提出结合行业特点提出符合本行业的创新观点，对今后营销业务起到指导作用，更高效地开展日常工作。
英文摘要：	In recent years, with the progress of China's per capital income rises and public financial management concepts, a variety of financial products have emerged, increasingly diversified product range, personalized, product marketing competition among various financial institutions intensified. Among them, the private equity fund with its high-yield financial products, diversified product portfolio and other characteristics in the way of financial planning market occupies an important position in the increasingly rapid development fund financial products are accompanied by the rapid development of China, the emerging economies and developing ..In recent years, the number of Chinese enterprises to increase, more and more investment opportunities and other phenomena indicate the number of types of investment industry to raise funds, the amount of investment and the investment case will show a continued increase in the trend. While private equity funds in our country has made considerable progress, but also there were many problems in our country's private equity fund products in advanced marketing strategies with industry colleagues also compared to many deficiencies. Can take reasonable marketing strategy, the fund will play an important impact on the development of financial products. The purpose of writing this thesis, I hope that by the domestic private equity financial products, marketing strategy research and analysis, making financial institutions in the face of the domestic financial sector enormous competitive pressure in the background, for financial product marketing concepts offer new ideas and inject new ideas for the issue of financial products marketing dilemma facing reality and provide reliable solutions that enhance the competitiveness of enterprises. First, thesis through private equity financial products marketing theory and research results conducted a comprehensive analysis and sorting systems, combining the basic theory and the latest marketing research, the status of the development of private funds was explained . Second, thesis in a mature theoretical research results, based on the macro and micro environment, the advantages and disadvantages of private equity funds and other financial products company profiles, product marketing problems faced by making described and analyzed. Finally, the process of analyzing and solving problems, propose innovative ideas combined with industry characteristics presented in line with the industry, to play a guiding role in the future of marketing services to help you better carry out their daily work.
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