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论文编号：	7186
作者编号：	2220131034
上传时间：	2015/5/30 8:55:19
中文题目：	新常态背景下中小企业核心竞争力的研究——以河北恒标生物科技有限公司为例
英文题目：	Study on the Core Competitiveness of SMEs under the “New Normal”-Take Example of Hebei Henbo Bio-technology Co., Ltd.
指导老师：	韩德昌
中文关键字：	新常态，中小企业，核心竞争力，培育
英文关键字：	the New Normal, Small and Medium-sized Enterprises, the Core competitiveness,cultivate
中文摘要：	“新常态”是对我国现行经济发展状态的最新描述，是2014年5月由习近平总书记提出的，强调我国经济发展将进入一个全新的阶段。这一概念的提出对我国经济政治、文化、社会建设等方面都提出了新的更高的要求与目标，将对中小企业的发展产生较大影响。企业的发展依靠的是其市场竞争力，要想在新常态背景下寻找到出路，企业应当努力培育和提升自己的核心竞争力，才能在未来的国际国内市场中占据主动地位。在经济全球一体化、一带一路以及工业4.0、中国制造2025的背景下，对中小企业核心竞争力的构成因素、形成机理及核心竞争力的培育、优化、提升进行研究十分必要。通过研究可以发现中小企业核心竞争力的构成要素多种多样,不断变化，并且不同的企业情况差别很大,但通过科学合理的优化和整合是能够形成自己的核心竞争力的。目前国内外理论界对新常态背景下中小企业核心竞争力的研究刚刚起步，未发现相同的文献报导。本论文源于这一背景，对中小企业的核心竞争力的培育和优化、提升进行了深入研究，以研究中小企业核心竞争力的构成要素为重点，揭示了核心竞争力形成机理。通过对河北恒标生物科技有限公司典型案例的剖析，论述了在新的历史条件下我国中小企业核心竞争力培育、优化和提升的思路。在本文中，运用文献分析法、案例分析法、SWOT分析法和辩证法原理、生产力生产关系原理，研究了我国中小企业核心竞争力的培育、优化和提升的过程。以新常态、核心竞争力、辩证法等相关概念和理论为出发点，分析了中小企业核心竞争力的现状以及现状存在的原因，研究了新常态背景下的中小企业核心竞争力形成的机理。然后论述了核心竞争力的构成要素以及与新常态的关系。区别于所有对核心竞争力的定义，本文提出了核心竞争力的本质不是“力”而是“能量”，因为它始终作用于运动着的在有质量的企业。针对通常的“把企业做强做大”的观点，本文特别指出企业应该“将核心竞争力做强、把品牌做大、把企业规模做适中且组织实施扁平化管理模式”的新观点。最后提出了新常态背景下的恒标生物核心竞争力培育与提升方案。
英文摘要：	The "new normal" theory elaborated by Chinese President Xi Jinping in May of 2015 is a kind of newest China's leading economic development status description. It stresses that China's economic development will enter the new normal in the next stage. The conception sets new requirements and objectives for our country's economic and political, cultural and social construction. This proposition will also have a greater impact to the development of small and medium-sized enterprises.Against this backdrop of “integration with the global economy”, “One Belt and One Road”, “Industry 4.0” , “Made in China 2025”，it is necessary to constitute factors and formation mechanism of core competitiveness and cultivate, the optimize and enhance their core competitiveness to occupy the active position. After researching, we can find the elements which composed the small and medium-sized enterprise core competitiveness are varied, constantly changing, and different companies vary widely. But it is possible to form their own core competitiveness through the optimization and integration of scientific and reasonable . The current research has just started on the core competitiveness of small and medium-sized enterprises under the background of the new normal in the theoretical circles both at home and abroad , it is not found the same report . Thesis is created on the base of this background for further research about the development and optimization, enhancement of the core competitiveness of small and medium-sized enterprises. The key point is to research the elements of core competitiveness of small and medium-sized enterprises and reveal the formation mechanism of core competitiveness.The case is to study on Hebei Henbo Bio-technology Co., Ltd. and discuss the way of thinking of the core competitiveness of small and medium-sized enterprises of our country, the development of optimization and improvement. In thesis, the contents is studied the process on the core competence of small and medium-sized enterprises of our country, the cultivation of the optimization and upgrading. The principles were adopted including literature analysis, case analysis, SWOT analysis, dialectical method and productivity and production relations. Thesis starts from the “new normal”, “core competitiveness”and other related concepts , analyzes the current situation of the core competitiveness of small and medium-sized enterprises, analysis the reasons of the current situation. Thesis studies the formation mechanism on the core competitiveness of small and medium sized enterprises under the “new normal” background. And then discusses the elements of core competitiveness and the relationship of the new normal . Different from all of the definition of core competence, thesis states the essence of core competitiveness is not “force” but “energy ”, because it is always workable in the enterprise with high internal quality. Comparing to the usual point of view "the enterprises bigger and stronger" , thesis especially points out a new view that the enterprise should have the stronger core competitiveness, the bigger brand with the moderate scale of the enterprise with flat management mode organization ". Finally, the subject is proposed about Henbo Bio-technology cultivation of the core competitiveness under the background of the new normal.
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