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论文编号：	7170
作者编号：	2220140509
上传时间：	2015/5/28 15:10:49
中文题目：	苏宁电器公司财务战略研究
英文题目：	Suning company financial strategy research
指导老师：	王全喜
中文关键字：	苏宁公司；财务战略；投资战略；筹资战略
英文关键字：	Suning company, Financial strategy, Investment strategy, Financing strategy.
中文摘要：	财务战略是领导者为了企业生存与发展，结合企业发展目标进行充分预测其内外部各种因素，外部环境，内部环境，优势、劣势等，对企业财务做出的全面、系统的谋划。并能运用财务战略,不仅能够符合公司整体发展战略要求,加强企业财务系统对环境的分析，而且可以增强企业财务其他相关系统的协调性，为企业生存、国际发展非常要，对企业增强竞争优势，全面发展规划，有着全局性、长期性、系统性重要作用，要求财务战略必须为企业服务，一切服从企业发展需要，制定规划战略尤其突出，实施现代企业战略管理、结合当今形势发展，为企业今后发展壮大方面有着极其重要意义。 本文首先对财务战略进行了概述，介绍了财务战略的定义和特征;接着，对苏宁公司的现状进行了分析，在分析公司财务管理现状时，主要应用了文献分析法、比较分析法和比率分析法，对苏宁公司的财务状况分别从资本结构、资产结构、偿债能力、营运能力、盈利能力和现金流量状况六个方面进行了认真剖析;然后，通过运用PEST和SWOT分析法对公司所处的内外部环境进行了详细地研究，对苏宁公司财务战略进行了定位，指出内外部环境分析是财务战略生成的起点，财务战略的定位为财务战略的生成指明了方向;最后，结合以上分析和公司总体战略，从财务战略的基本构成—筹资战略、投资战略和收益分配战略方面出发对公司进行系统分析，将传统财务控制扩展到财务战略控制的高度。
英文摘要：	Financial strategy is the leader for enterprise survival and development, combined with the enterprise development goals to fully predict the internal and external factors, external environment and internal environment, strengths, weaknesses, etc., to the enterprise financial to make a comprehensive and systematic planning. And be able to use the financial strategy, can not only conform to the requirements of the company's overall development strategy, strengthen enterprise financial system, the analysis of the environment, but also can strengthen the coordination of corporate finance related, for enterprise survival and the development is very to, enhance the competitive advantage of the enterprise, a comprehensive development plan, has the overall situation and long-term, systematic important role, requirements must serve for the enterprise financial strategy, all obey enterprise development needs, planning strategy is particularly prominent, the implementation of modern enterprise strategy management, combined with the current situation, has extremely important significance for enterprise future development. This paper provides an overview of the financial strategy, introduces the definition and characteristics of the financial strategy; then, the status quo is analyzed Suning, the status quo in the analysis of financial management company, the main application of the literature analysis, comparative analysis and ratio analysis France, Suning's financial situation from the capital structure, asset structure, liquidity, operational capacity, profitability and cash flow position of the six aspects were careful analysis; then, through the use of PEST and SWOT analysis of the company in which the the internal and external environment has been studied in detail, the company's financial strategy Suning positioning, indicates that the external environment is the starting point in the analysis of financial strategy generation, positioning financial strategy to generate financial strategy of clear direction; Finally, the above analysis and the company's overall strategy, the basic structure of the financial strategy - funding strategies, investment strategy and income distribution strategies depart systematic analysis of the company, will be extended to the height of a traditional financial control financial strategy to control.
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