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论文编号：	7166
作者编号：	2220130007
上传时间：	2015/5/28 8:23:02
中文题目：	佳一教育集团发展战略研究
英文题目：	Study on Jia Yi Education Group Marketing Strategy
指导老师：	张永强
中文关键字：	佳一教育集团;课外培训;战略管理;发展战略
英文关键字：	Jiayi education group; Extra-curricular training; Strategy Management ; Marketing Strategy
中文摘要：	江苏佳一教育集团公司是集线上教育、产品加盟、线下培训于一体的全国性课外教育综合服务机构，致力于为全国培训学校提供中小学生课外教育整体解决方案，客户主要面向全国二、三、四线的培训学校。 佳一教育集团围绕市场需求，建立了“研发、销售、管理、服务”一体化运营的模式。以22所直营实体培训中心为基地，深度研发教材体系、开发教学软件、打造教学模式。“动态教学法”已成为推动中国校外数学培训行业教学模式改革的核心力量。依据“动态数学教学法”研发的《佳一数学思维训练教程》已出版幼小衔接、小学、小升初、初中、中考多版本教材系列。以及教学质量监控软件、日常办公ERP管理系统，已经在全国进行广泛推广，目前，全国900多所合作学校遍布于中国大陆的各个省份。 本文基于本地课外辅导市场的竞争状态,结合相关的战略理论及本人的实际工作经验,通过对佳一教育集团宏观环境、行业环境与竞争对手分析，以及企业内部运营情况、公司内部优劣势辨别，并使用SWOT工具确定企业的发展战略,制定了适合佳一教育集团的创新驱动战略、规模化战略、国际化与战略联盟等本地发展战略，并通过人力资源战略及战略保障战略实施。 本文的论述主要是把自身工作经验结合到相关战略管理理论上,希望能为佳一教育集团在战略发展路线选择上提供一些思路,使得企业能巩固并进一步扩大市场份额,保持行业领先地位并寻求突破做大市场。本文可以帮助佳一教育集团了解国内课外辅导市场现状,结合该企业的内部优劣势,制定科学合理的发展战略。鉴于本文论述的是区域性战略制定,希望对其他区域性教育培训机构有一定的借鉴意义。
英文摘要：	Jiayi education science and technology co., LTD in Jiangsu is a set of online education, joining, offline training products in the integration of national extracurricular education comprehensive services, is committed to provide the national training school extracurricular education of primary and middle school students overall solutions, customers mainly take two, three, four lines of the country's training school. Around the market demand, the company has established "research and development, sales, management, service integration" operating mode. Based in 22 retail entity training center, the depth of the research and development, develop teaching software, teaching material system makes the teaching mode." Dynamic teaching" has become China's push outside the mathematical teaching model reform of core strength training industry. Dynamic mathematical teaching method based on the research and development of "a good mathematical thinking training course between infant, primary school, published more among, junior high school, senior school edition textbook series. And daily office for the teaching quality monitoring software, ERP management system, has been widely throughout the country, at present, the country more than 900 cooperation schools throughout the various provinces of mainland China. This thesis is based on the local after-school tutoring market competition state, combined with relevant theory and the marketing strategy theory and practical experience of himself, by a good education group analysis of macro environment, industry environment and competitors, and identify the advantages and disadvantages in the internal operations, and internal, and use the SWOT tool to determine the development strategy of enterprises, develop the innovation drive for Jiayi education group, scale strategy, internationalization strategy and strategic alliance of local development strategy. And through the human resources strategy and marketing strategy guarantee strategy implementation. This thesis discusses mainly the own work experience combining with the relevant strategic management and marketing theory, to hope for Jiayi education group offers some ideas on the strategic development route selection, allows companies to consolidate and further expand the market share, and seek to maintain the leading position industry breakthrough do big market. This thesis can help better understand the domestic education group) extracurricular counselling market present situation, combining the internal advantages and disadvantages of the enterprises, formulate scientific and reasonable development strategy. Is given in this thesis a regional strategy development, hope for other regional education training institutions have certain reference significance.
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