联系我们

论文查询结果	返回搜索

论文编号：	715
作者编号：	2120062076
上传时间：	2008/6/20 13:23:54
中文题目：	淄博陶瓷文化旅游资源开发研究
英文题目：	Research on the ceramic cultur
指导老师：	李天元 教授
中文关键字：	淄博;陶瓷文化旅游资源;旅游资源
英文关键字：	Zibo;ceramic cultural tourism
中文摘要：	淄博市作为优秀旅游城市、国家历史文化名城，具有丰富的自然和文化旅游资源。近年来，在各级政府的大力扶持下，淄博市的旅游产业实现了持续、快速的发展。但是，在持续发展的背后，我们同时看到，淄博市的旅游增长无论是在游客接待量还是旅游收入上都出现了逐年下降的趋势。如何为淄博市旅游发展开辟新的途径、寻求新的增长点成为困扰淄博市各级旅游部门的一大难题。 淄博是我国五大瓷都之一，其民间陶瓷自古就在国内外享有盛誉；淄博更是当今中国陶瓷名城，在我国现代陶瓷工业中占有重要的地位。8000多年灿烂的陶瓷文明史，为淄博留下了十分丰富和宝贵的陶瓷文化资源，但这些文化资源由于疏于保护，很多已经遭到了严重的破坏，资源的抢救和保护工作刻不容缓。 鉴于对以上两个问题的调研和分析，以及对旅游资源开发和陶瓷文化两方面的理论研究，本文提出开发淄博陶瓷文化旅游资源，以此带来淄博旅游业进一步的发展，同时推动淄博陶瓷文化的保护和弘扬。 本文共分为六章。在第一章中，作者介绍了本研究的基本背景，理论和现实意义；并在对国内外相关研究进行综述的基础上，提出了本研究预期实现的创新点；对本研究所采用的研究方法和写作框架予以阐述。 在第二章中，作者详细分析了淄博市开展陶瓷文化旅游的背景，对淄博市旅游产业总体发展状况进行了剖析，指出了开发陶瓷文化旅游资源的必要性和迫切性。 在第三章中，作者从资源评价、客源市场分析及社会条件分析等几个角度探讨了淄博陶瓷文化旅游资源开发的可行性。 第四章以旅游资源开发和旅游市场营销理论为基础，结合陶瓷文化的特点，系统地对淄博陶瓷文化旅游产品及纪念品进行设计开发；并在找准形象定位和市场定位的前提下，对淄博陶瓷文化旅游进行系统的市场营销策划；从平衡淡旺季差别、打破资源屏障、拉动旅游花费、增加过夜游客比例等多个方面实现了对淄博旅游业发展的推动作用。 第五章从可持续发展的角度对淄博陶瓷文化旅游资源的开发给出了一些建议；并简要讨论了陶瓷文化的保护与弘扬工作。 第六章总结本文的主要结论并指出需要继续探索研究的问题。
英文摘要：	As the national-level historical and cultural city and the outstanding tourist city of China, Zibo is rich in natural and cultural tourism resource. In the last few years, the tourism industry of Zibo has achieved sustainable and rapid development. But, as we see, a recent declining trend in both the rise of tourism numbers and tourism incomes has beset the tourism department of Zibo. How to make a new way for the development on Zibo? Zibo is one of the “5 capitals of porcelain” of China. Its private ceramic culture has been famous all over the world throughout history. Also, Zibo occupies an important place in the modern ceramic industry of China. 8000 years’ splendid ceramic history has left us plenty of valuable ceramic cultural resource. But lacking protection, much of the resource has been severely damaged. The rescue attempt allows no delay. On the base of the research and analysis upon such two problems, developing the ceramic cultural as tourism resource is put forward to promote the development of the tourism industry of Zibo and to promote the protection and popularization of the ceramic culture of Zibo in the thesis. The thesis consists of 6 chapters. In Chapter Ⅰ, the writer mainly makes an introduction of the background, theoretical and practical sense, used methods and writing framework of this study. Also, the writer concludes the theoretical and practical innovation that will be accomplished in this study on the basis of a review of the related literatures. Chapter Ⅱ takes the introduction of the background of ceramic cultural tourism. The necessity and the immanency of the development of the ceramic cultural resource are pointed out in this chapter. Chapter Ⅲ makes a feasibility study in the condition of resource, marketing, society, and so on. Chapter Ⅳ puts forward developing and marketing strategy for the ceramic cultural resource, pointing out that it will promote the tourism development through attracting more tourists in the off-season, rising the expenditure of the tourist, attract the tourists to stay long, and so on. Chapter Ⅴ gives some advice on the protection and popularization to the ceramic culture, according to sustainable development. Chapter Ⅵ submits the main conclusion of this study and figures out the fields that can be studied further.
查看全文：	预览  下载(下载需要进行登录)