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论文编号：	7142
作者编号：	2220120402
上传时间：	2015/5/25 11:56:23
中文题目：	美国IP公司在华并购瑞典SCA公司的文化整合研究
英文题目：	Research of culture integration on IP merging SCA
指导老师：	韩经纶
中文关键字：	企业文化整合 战略目标 员工敬业度
英文关键字：	Integration of the company culture, The strategic goals, The degree of responsibility
中文摘要：	21世纪是一个经济全球化的过程，托马斯?弗里德曼在2006年提出了“世界正被抹平”的观点，在这前后，我们已经看到很多的企业通过一系列的海外并购，从而达到全球性扩张的目的。然而并购后的企业运营却是困难重重，能够实现预期赢利的更是少之又少，通过相关调研数据显示，70%的企业并购没有实现期望的商业价值，而其中70%的失败源于并购后的整合过程。另外，根据韬睿公司与CASS商学院的调研发现，并购失败的10大因素中，企业文化的不兼容位列首位。 国际纸业（International Paper-IP）集团是全球领先的百年美国纸业集团，在其发展过程中进行了多起跨国并购，并购后的企业文化整合对其跨国经营成功与否起着至关重要的作用。IP集团在华并购瑞典爱生雅（SCA）公司后的企业文化整合中的得失值得我们思考和借鉴。 本论文结合前人对企业文化整合的研究成果，借鉴成功的企业文化整合的案例，从企业文化对组织行为在决策、人际关系和交流这三个方面影响，对IP集团在中国并购SCA公司的文化整合进行深入的分析和研究。通过文化整合的调研、调查问卷和员工访谈等方法，从而得出IP集团中国公司在企业文化整合方面的主要问题和经验。 研究的目的是结合企业文化整合相关理论和中国、美国、瑞典企业文化的特点，制订出针对IP集团中国公司的企业文化整合优化方案，有效提升员工敬业度、沟通有效性、政策执行力、团队凝聚力，并更好地吸引和保留人才，最终促进公司战略目标的实现。 最后，按照流程管理的理念不断优化整合方案，以实现持续的改进。同时，通过对IP集团企业文化整合的实施改进方案，为未来外资企业在中国进行并购和发展提供良好的可借鉴的经验。
英文摘要：	The world goes to the globalization in the 21 contrary, as the well known viewpoint that Thomas Friedman raised in his book of The World is Flat in 2006. Many companies have expanded their global business through a series of merger and acquisition (M&A) actions. Their business after M&A, however, has encountered serious difficulties. Less of them can make profit as expected. According to the related survey, 70% among them failed to achieve the expected business goal, and 70% of the failure was rooted from the M & A process, as M&A expert Jack Prouty pointed out. Based on the survey jointly conducted by Tower Watson consulting company and CASS business school, among the top 10 reasons caused the M &A failure, the first is the incompatible culture after M&A. The IP is a world leading Packaging Group with the headquarter located in US with over 100 years’ history. With its development, IP implemented quite a few of international M&A. The integration of culture after M&A plays a vital role to the success of IP business. It is a good reference of the best practice and lessons learned regarding the integration of culture happened during IP purchased Sweden company SCA in China. Based on the research results and reference cases of successful integration of the company cultures, the thesis tries to take a close look of the culture integration after IP company purchasing SCA through the analysis of the impact of the company culture over the management decision, employee relationship and communications. Through the research, employee survey and interview, it was found out the key issues and lessons learned regarding the integration of culture of the China group of IP. The research aims at working out a proposal to facilitate the company IP and SCA’s culture integration, based on the related theories of the company culture integration and considerations of the culture difference between China, US and Sweden. The proposal could improve the employees’ sense of responsibility, the effectiveness of communications, the capability of execution and the team spirit. Ultimately, the company can retain talent and help the business development. It is hoped that the proposal could be refined continually based on the real practice, which would be a good reference for other foreign companies which plan for their M&A in China.
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