联系我们

论文查询结果	返回搜索

论文编号：	7105
作者编号：	2120122782
上传时间：	2014/12/16 12:06:15
中文题目：	船货代型甲物流公司发展战略实施研究
英文题目：	The Research Of Strategy Implementation For A Logistic Company--As a typical shipping agency and freight forwarder
指导老师：	李勇建
中文关键字：	物流公司；发展战略；SWOT分析；战略制定；战略实施
英文关键字：	Logistics Company; development strategy; SWOT analysis; strategy formulation; strategy implementation
中文摘要：	随着市场经济的不断深入，我国的物流业也获得飞速的发展。物流公司的发展战略研究对公司的发展有着重要的指导意义，作为典型的船代和货代物流公司，有着自身的鲜明特点。在市场经济大潮的冲击下，物流公司在规范化和开放化的前提下，内外部环境都有所改变。当然，物流公司在发展的过程中，会遇到一些问题，比如资金规模相对较小、抗风险能力相对较弱、依赖港口营运等。物流公司如何抓住市场经济的机遇，迎难而上，制定和实施适合本公司发展的战略计划，已经成为我国国内许多物流公司亟待解决的问题。甲物流公司在经历公司的迅速发展期后，在外部经营环境变化的状态下，开始放慢了前进的步伐，进入公司发展的瓶颈期。此时，甲物流公司要想生存和发展下去，就必须制定公司的发展战略，并进行切实有效的具体实施。本文以甲物流公司为例，基于物流公司战略发展的理论，对甲物流公司的发展战略进行SWOT分析；通过对甲物流公司战略发展的内部环境分析，了解甲物流公司的发展现状，找出其存在问题；通过对甲物流公司的战略发展外部环境分析，了解甲物流公司面临的社会环境和任务环境；基于内部环境和外部环境的分析结果，研究了甲物流公司如何制定合适的发展战略以及具体的实施过程。通过本文研究，确定了物流公司在变化的环境状态下，最适合本公司发展的战略目标，并提出一些有效地、可供操作性的解决方案，以供本公司和其他物流公司发展借鉴。
英文摘要：	With the deepening of the market economy, China's logistics industry has obtained the rapid development. Research on the development strategy of Logistics Company has an important guiding significance for the development of the company, as a typical shipping agency and freight forwarding logistics company, has his own distinctive characteristics. Under the impact of the market economy, logistics companies in the premise of standardization and openness of the internal and external environment have changed. Of course, logistics companies in the development process will encounter some problems, For example, the funds is relatively small, the anti-risk ability is relatively weak, dependent on the port operation etc. To logistics companies， how to seize the market opportunities, grasp the nettle, the formulation and implementation of the strategic plan for the development of the companies has become a challenge. There are lots of domestic Logistics companies in China need to solve this problem. A logistics company in the period of rapid development experience of the company, in the external business environment changes state, began to slow down the pace, the bottleneck period into the development of the company. At this time, a logistics company wants to survive and develop; We must make the development strategy of the company, and carry out practical and effective implementation. This paper selects a logistics company as an example, tells the story of strategic development of logistics company theory, Analyzes of a logistics company strategic development of logistics company SWOT theory, Analyzes of the strategy for the development of a logistics company's internal environment，tries to understand the development status of logistics company, find out the existing problems. Based on the external environment of the development of a logistics company strategy analysis, the thesis focuses on the analysis of Logistic company A’s development and its problems lies behind. Through the external environment analysis，identifies the main focus and social responsibilities that Logistic Company has to shoulder. According to above analysis，the thesis give a conclusion to the Logistics Company A the solution for how to set up the management strategy and its implementation tactics. Therefore，the author here intends to propose a development strategy for Logistics company A a series of countermeasure to meet such a changeable external and internal environment and the related implementation strategies. More over，provide references to companies who encounter the similar challenges.
查看全文：	预览  下载(下载需要进行登录)