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论文编号：	710
作者编号：	2120062094
上传时间：	2008/6/20 13:18:53
中文题目：	我国自驾车旅游开发及管理问题研
英文题目：	The Development and Management
指导老师：	杜炜 副教授
中文关键字：	自驾车旅游;环渤海地区;开发策略
英文关键字：	Self-driving tour;Bohai Region
中文摘要：	随着我国的经济发展以及私家车的普及，自驾车旅游更个性化的特点被众多有车一族接受。虽然自驾车旅游有着旺盛的需求和良好的前景，但是在开发方面却存在诸多不足。本文在自驾车旅游的理论铺垫之后，运用市场供求理论分析了供求双方的现状，并在借鉴国外先进经验的基础上以环渤海地区为例，为该地区的自驾车旅游开发提出策略和保障机制，以期更好地指导环渤海地区地自驾车旅游发展。 本文一共分六章。第一章绪论部分主要对自驾车旅游的选题背景、意义、国内外自驾车旅游研究进展以及本文的思路框架、研究方法等进行了阐述。 第二章是自驾车旅游的相关概念和理论依据。本章主要介绍了自驾车旅游的定义、产生、发展、分类、主要特点和作用。 第三章分析了我国自驾游市场的需求与供给，得出了供求之间的不平衡。 第四章从硬件设施和软件设施两个方面介绍了自驾车旅游的国际先进经验。 第五章以环渤海地区为例分析了该地区自驾游的开发条件。主要包括范围界定、开发环境SWOT分析、各个影响因子的现状和市场潜力分析。 第六章在前一章对各影响因子透彻分析的基础上得出了以游客需求为主导的环渤海地区自驾车旅游开发策略并提出了保障机制。 结论部分总结本文的主要结论以及指出需要继续探索研究的问题。
英文摘要：	As the development of our country’s economy and the popularization of private cars, self-driving tour, because of its individuation, has been accepted by private car owners. Though self-driving tour has vigorous demand and a promised perspective, its deficit in development is apparent. On the theoretical basis of self-driving tour this thesis applied supply and demand theory to analyze the status quo of both parties. It also takes the Bohai Region (including Hebei, Shandong, Liaoning, Beijing and Tianjin) as an example and raised strategies and guarantee system by drawing lessons from the advanced experience of foreign countries in order to better the self-driving tour of Bohai Region. This thesis is divided into 6 chapters. The 1st chapter is the introduction, which mainly explains the reasons and significance of selecting this subject. It also introduces the study progress of relative researchers. The framework can be seen in this chapter. The 2nd chapter deals with relative concepts and theoretical basis, which focuses on the definition, emergence, evolution, classification, character and influence of self-driving tour. The 3rd chapter analyzes the demand and supply of our country’s self-driving tour market so that the imbalance between them is showed. The 4th chapter introduces the advanced experience of foreign countries from both facility aspect and service aspect. The example of Bohai Region is introduced in the 5th chapter, which also studies the development environment. It mainly contained the range of Bohai Region, the SWOT model of development environment as well as the status quo of relative factors. Relying on the demand of self-driving tourists, the 6th chapter comes up the strategies of developing the self-driving tour in Bohai Region after the thorough analysis of the relative factors. The guarantee system can be found in this chapter as well. The last part summarizes the conclusion of the thesis and points out problems for further research.
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