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论文编号：	7095
作者编号：	2220130952
上传时间：	2014/12/16 8:50:50
中文题目：	报业集团在媒介融合背景下的发展策略研究
英文题目：	The research and development strategies of newspaper group Under the background of media convergence
指导老师：	严建援
中文关键字：	报业集团媒介融合发展策略手机报
英文关键字：	newspaper group mobile news media integration development strategy
中文摘要：	近年来，我国新闻界讨论的最多的话题当数是媒介融合现象，不仅仅研究成果辈出，而且还出现了学术界广泛研讨的现象。一方面，新技术的出现导致了传统媒体的生存出现困境，另外一方面，传统媒体本身固有的矛盾也亟待解决，所以媒介融合的背景对于传统媒体的影响是双面的。基于此，本文对在媒介融合背景下，对报业集团的发展策略问题进行了深入而彻底的研究，本次研究将通过对浙江日报报业集团运营的成果经验和存在的问题的深度剖析，深入分析与研究媒介融合背景下的传统纸媒的境遇、突破及发展的策略。为了实现理论与实际的有效结合，本次研究将着力从绪论、发展情况、存在的问题、发展战略研究、路径研究以及总论这六个部分出发，力求研究成效的最大化。具体内容为：一、绪论，分析和阐述本次研究的研究背景、目的和意义，为研究的进行打下坚实的基础；二、媒介融合背景下我国报业集团的发展状况，致力于探讨了我国报业集团在这种情况下的所迎来的机遇和挑战，并且理清了报业集团的基本发展脉络；第三部分为媒介融合背景下Z报业集团发展中存在的问题，通过报业集团面对新媒体的竞争等对其进行了分析；第四部分为Z报集团发展战略研究，对其定位和策略进行大体的分析；第五部分为Z报集团转型具体路径研究，通过一系列的对策，对于Z日报报业集团存在的问题进行了详细分析。最后为总结部分。通过上述研究，我们得到几个基本结论：一、针对媒介融合所带来的双面影响，报业集团所采取的措施至关重要，即不同的应对方式将迎来完全不同的结果；二，报业集团与新媒体融合过程中存在着一些问题，大多是因为自身的固有矛盾，所以自身的发展是根本；三，传统媒体和新媒体的融合，可以产生非常优秀的成果，也会收到受众的热爱，所以两者的融合完全可能。
英文摘要：	In recent years, the press in China, when a number is the most popular topics of the media convergence phenomenon, not only study, but also the widespread discussion of the academia. On the one hand, the emergence of new technology which resulted in the dilemma, the survival of traditional media, on the other hand, traditional media itself inherent contradictions also need to be addressed, so the background of media convergence to the influence of the traditional media is two-sided. Based on this, this paper under the background of media convergence, the development of newspaper group strategy makes a deep and thorough study of the problem, this study will be based on the results of zhejiang daily newspaper group operating experience and existing problems of the depth of the analysis, in-depth analysis and research under the background of traditional print media fusion situation, breakthrough and development strategy. In order to realize effective combination of theory with practice, this research will focus on the introduction, development situation and existing problems, the path of development strategy research, study and summary the six parts, makes every effort to maximize the research results of. Specific content as follows: one, the introduction, analysis and expounds the research background, purpose and significance of this research, to lay a solid foundation for research; Second, under the background of media convergence, the development situation of China's newspaper group dedicated to the newspaper group in China is explored in this case in the opportunities and challenges, and clarify the basic development of newspaper group; The third part is under the background of media convergence Z problems existing in the development of newspaper groups, through the newspaper group in the face of the new media competition, etc on the analysis; The fourth part is the Z group development strategy research, analysis of its positioning and strategy into general; The fifth part for Z transformation of newspaper group specific path, through a series of countermeasures, for the problems existing in the Z daily newspaper group are analyzed in detail. The last is the conclusion. Through the above research, we get some basic conclusion: first, for the double impact brought by the media fusion, newspaper group is crucial, the measures taken by the different ways in different results; Two, newspaper group and there are some problems in the process of the new media fusion, mostly because of its inherent contradictions, so its development is fundamental; Three, the fusion of traditional media and new media, can produce very good results, love will also receive the audience, so the fusion of the two is possible.
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