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论文编号：	7068
作者编号：	2220130987
上传时间：	2014/12/11 11:14:39
中文题目：	云南教育培训市场环境与培训企业的应对策略研究
英文题目：	Study on the Education and training marketing environment in Yunnan and the coping strategy for the education company
指导老师：	崔勋
中文关键字：	云南教育培训；培训市场环境；培训企业；对策
英文关键字：	Yunnan education training market; Training Market Environment; Training Companies; T measures.
中文摘要：	近年来，随着经济全球化的加速推进和知识经济的到来，知识、信息在经济增长中扮演着越来越关键的地位和作用，人力资源已成为推动经济发展的核心要素资源，我们已全面进入了知识经济时代和后工业社会。同时，随着经济的快速发展，人民生活质量水平获得了显著的提高，人们的物质文化需求和精神文化需求正日益多样化、多元化、个性化。教育作为人们精神文化生活需求的重要内容也获得了迅速的发展，而教育培训作为教育服务业的重要方面，是通过市场化的手段来为社会提供教育培训劳务服务，它对弥补正规学历教育的不足，增强人的知识、技能和改善知识结构，提高人们就业能力和水平发挥着越来越重要的作用。 本文以云南教育培训市场环境与培训企业应对策略为研究主题，希望能够对教育培训市场相关概念、理论基础进行归纳和阐述，并结合云南教育培训市场环境和培训企业的现状，分析其发展过程中面临的问题，尝试性地提出发展云南教育培训市场和培训企业的措施。本文主要从以下几个方面来展开论述：第一，提出研究的主题，阐述研究的背景和研究的理论价值与实际意义，同时勾勒出论文研究的基本思路和框架，并阐述研究的主要方法，分析研究存在的难点以及可能的创新点。第二，对教育培训市场相关概念进行归纳和阐述，分析教育培训市场的基本特征与属性，同时对教育培训市场的相关理论进行梳理，以奠定论文研究的基石。第三，以云南教育培训市场环境为研究重点，总结目前云南教育培训市场的发展现状，分析其存在的问题，包括市场竞争秩序混乱，供给需求结构失调，微观市场环境发展不充分，而产生这些问题的原因主要在于人们思想观念相对滞后，制度供给缺失等。第四，重点研究云南教育培训企业的发展现状和存在问题，包括企业数量多、规模小、类型健全、地域集中、层次偏低、质量不高等。第五,提出发展云南教育培训市场环境和培训企业的措施，主要包括切实转变思想观念，改变对教育培训业的认识；加大财政金融扶持力度，不断发展壮大云南教育培训市场；建立教育培训行业协会，强化制度供给，推进云南教育培训市场科学发展，增强企业战略规划，合理进行市场定位，提高课程质量，建设专家型师资队伍，完善客户管理，注重企业品牌建设，努力形成教育培训企业核心竞争力。
英文摘要：	In recent years, with the accelerating of economic globalization and the arrival of knowledge economy, China's economic structure, the acceleration of transformation and upgrading of industrial structure, knowledge, information plays a more and more critical in economic growth status and role of human resources has become the core elements of resources, promote economic development after we have fully entered the era of knowledge economy and industrial society. At the same time, along with the rapid development of economy, won significantly improve people's quality of life level, people's material and cultural needs and spiritual and cultural needs are increasingly diversified, diversified and personalized. Education as the important content of people's spiritual and cultural life demand has gained rapid development, training and education as an important aspect of education services, through market-oriented means to provide education and training services for the society, it is to make up for the lack of formal academic education, strengthen people's knowledge, skills, and improve the knowledge structure, improve people's employment ability and level plays a more and more important role. Therefore, the formation of the education training market is the inevitable outcome of the development of the socialist market economy in our country. This paper puts forward to education training market in Yunnan province as the research subject, hoping to related to education training market, summarized the concept, theoretical foundation and the elaboration, and combined with the present situation of the Yunnan education training market, analysis of problems in the process of its development, discuss the causes of the problem, and then tried to propose some countermeasures to perfect the education training market in Yunnan province. This paper mainly discussed from the following aspects: first, put forward the research subject, this paper studies the background and the research of theoretical value and practical significance, at the same time, draw the outline of the basic idea and framework of thesis research, and explains the main methods, analysis of the existing difficulties and possible innovation points. Second, the education training market, summarized the related concepts, and analyses the basic characteristics of the education training market and property, the relevant theoretical basis of education training market, to further lay the foundation of thesis research. Third, education training market in Yunnan province as the research emphasis, summarizes the present development of Yunnan education training market, analyzes its existing problems, including market competition order, supply demand structure imbalance, inadequate micro market environment development, and the causes of these problems lies in the people thought idea relative lag, lack of system supply and so on. Fifth, the key research of Yunnan education training enterprise development present situation and existing problems, including the number of enterprises, small scale, type, geographic concentration, low level, the quality is not high. Fourth, proposes countermeasures and Suggestions to perfect the education training market in Yunnan province, mainly including change ideas, change of personnel education training market; Relying on the Yunnan future macro economic and social development strategy, increase financial support, continue to grow stronger in Yunnan education training market; Build scientific education training market system, standardize market behavior of the subject of education and training.
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