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论文编号：	7012
作者编号：	2120122971
上传时间：	2014/12/10 0:52:13
中文题目：	中国建设银行国际化战略与组织结构优化研究
英文题目：	Research on the International Strategy and Organization Structure Improvement of China Construction Bank
指导老师：	张玉利
中文关键字：	国际化战略;组织结构;中国建设银行
英文关键字：	international strategy;organization structure;China Construction Bank
中文摘要：	战略管理研究的一个主要内容就是市场中相似条件的企业之间为什么会出现绩效差异的问题。对于银行业来说，为什么某两家国有商业银行国内的经营绩效差异不大，拥有相似的经营环境和资源条件，但最终在实施国际化战略的过程中却产生了不同的海外经营绩效？ 研究表明，组织结构和控制影响企业绩效。当国有商业银行实施国际化战略过程中没有选择最适宜的组织结构时，银行的业绩就会出现不同程度的下滑，也就是说组织结构与国际化战略匹配对国际化战略成功实施会造成一定的影响。这种影响源于两个方面：银行的经营绩效和竞争优势，正是组织结构与国际化战略的匹配情况造成对这两个方面的叠加影响致使国有商业银行在国际化战略过程中出现了差异化的经营结果。本文通过文献研究法、个案研究法、定性分析法，对国有商业银行实施国际化战略的动机、国际化战略的类型、进入国际市场的方式、海外扩张过程中面临的风险、组织结构与国际化战略的匹配进行了细致的研究，同时以中国建设银行为研究对象对其进行了国际化战略和组织结构情况的分析，最终结合理论研究、管理实践提出了中国建设银行国际化战略下组织结构优化的改进方向和管理重心之结论：中国建设银行在内的国有商业银行在国际化发展中应当率先采取多国化战略并使用全球地理结构作为其组织结构模式，之后实施全球化战略并配合全球产品结构，最终实现跨国化战略下的跨国模式。国有商业银行在循序渐进地选择不同阶段的国际化战略类型和组织结构的同时还应关注国际化进程中的管理重心，包括在全球范围内提升组织的横向沟通能力促进协调效果，加强银行内部外派人员的选用育留工作，发挥总部集权作用实现全球整体协调机制以及设立全球发展委员会规划和协调地区事业部长期的运营工作。 本文的创新点在于应用传统管理学中的战略理论和组织结构理论解释了国有商业银行国际化过程中面临的前沿热点问题，选择国有商业银行作为研究对象，使研究的成果具有普遍适用性，对中国国内其他银行的国际化发展具有参考价值。
英文摘要：	One of the main contents of strategic management is why similar enterprises have different performance in a similar market environment. In the case of the Chinese banking industry, why Chinese Big Four state-owned commercial banks have almost the same operating performance of domestic markets and the similar oversea market environment, but they have different performance of overseas business in the process of international strategy implementing. Research shows that the organization structure and control influence the performance of enterprise. If the commercial banks choose the unsuitable organization structure in the process of international strategy implementing, the performance of the commercial bank will decline. That is to say, the organization structure matching the corresponding strategy of internationalization will cause a certain impact on the implementation of international strategy. The impact is from two aspects: business performance and competitive advantage, the organizational structure matching the corresponding strategy of internationalization just cause the superposition of effects on the two aspects which make Chinese Big Four state-owned commercial banks have differentiated business results in the process of internationalization. This thesis has made an intensive study of the motivation，the type, the way of enter the international market, the risk of overseas expansion , the organization structure matching the corresponding strategy of internationalization through the process of Chinese Big Four state-owned commercial banks’ internationalization by literature research method, case study method, qualitative analysis. What’s more, this thesis also choose the China Construction Bank as the research object to analyze the situation of the international strategy and organization structure , then comes to a conclusion: Chinese Big Four state-owned commercial banks just like China Construction Bank should firstly take multi-domestic strategy and use the global geographic structure as its organizational structure, then take the global strategy with the global product structure. At last, they can realize the transnational strategy with the transnational pattern. Chinese Big Four state-owned Abstract III commercial banks should also pay attention to the management centre through the process of internationalization, including enhancing lateral communication capability of the organization, the selection of secondee, realizing the global headquarters of centralized mechanism, the establishment of a global development committee. The innovation point of this thesis lies in explaining the hot issues in the international process of Chinese Big Four state-owned commercial banks by the theory of strategy and organization structure. This thesis choose of state owned commercial banks as the research object to make the research results have the general applicability and reference value for international development of the other bank in China which is in the process of international strategy implementing.
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