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论文编号：	7000
作者编号：	1120110794
上传时间：	2014/12/9 20:00:49
中文题目：	“文化共享工程”可持续发展研究
英文题目：	Research on the Sustainable Development of Cultural Sharing Project
指导老师：	徐建华
中文关键字：	文化共享工程；文化信息鸿沟；评估体系；顶层设计；可持续发展
英文关键字：	Cultural Sharing Project; Cultural Information Gap; Evaluation system; the top-level design; The Sustainable Development
中文摘要：	“全国文化信息资源共享工程”（以下简称“文化共享工程”）是中国历史上最大的一项文化惠民项目，旨在利用现代先进的技术手段，将中华优秀文化资源传递到全国的每个角落，重点解决偏远地区广大群众看书难、看电影难的问题，缩小城乡之间、人与人之间在移动互联网时代存在的“信息鸿沟”。文化共享工程实施至今已跨越12年，然公众对于文化共享工程的认识却存在严重不足，此外，文化共享工程的实施过程是怎样的？效果如何？其在建设过程中存在的症结有哪些？其如何才能持续发展下去？本研究通过海量的文献材料系统分析、网上资源统计分析、访谈等方法对文化共享工程进行研究以期解决上述问题，进而实现文化共享工程广泛服务民众的目标。 为解决上述问题，本研究从以下八个方面入手：（1）采用深度阅读并按照关键词、主题进行归类的方法对国内外374篇相关文献进行研究分析；（2）通过对文化共享工程241期工作简报、4000余条主要新闻材料、国家历年来关于文化建设方面的政策文件、山东省十余个市县服务点和国家中心部分工作人员访谈资料的分析，对文化共享工程实施过程进行梳理与分析；（3）采用统计、比较分析的方法，通过对国家数字文化网、31个省级分中心文化共享工程网站资源、中国国民休闲小康指数、中国互联网发展报告、中国广播电视统计年鉴、中国文化文物统计年鉴等数据资料的挖掘分析文化共享工程的实施效果；（4）以“心声·音频馆”与“上图讲座”两种资源的网上收听次数/观看次数为数据基础，分析公众对这两类资源的偏好程度；（5）在前面几项研究的基础上，结合访谈，分析文化共享工程建设影响因素；（6）对国外相似项目进行分析；（7）进行文化共享工程可持续发展战略设计；（8）构建文化共享工程评估指标体系。 经过对以上内容的研究与分析，本研究主要得出如下结论： （1）我国关于文化共享工程的研究主要集中在8个方面，分别是立足国家层面与基层的整体性研究，立足省级视角、市县视角、农村视角的实践研究，针对技术、培训、绩效评估、资源建设、版权问题等的专题研究。 （2）文化共享工程的建设过程依据“建设”与“应用”的比重分为初步探索、普遍发展、巩固提升三个阶段；文化共享工程相关利益群体主要由提供决策与保障群体、实施监管群体、合作参与群体、用户群体构成；文化共享工程服务基层的方式主要通过两条支路完成。 （3）文化共享工程的实施效果体现在三个层面，宏观层面表现为对消弭社会信息鸿沟的贡献，中观层面表现为对国家公共文化服务体系建设的贡献，微观层面主要变现为对国家公共数字资源的充实与对国民生活质量提升的贡献。 （4）文化共享工程建设影响因素主要包含制度、资源建设、队伍建设等三个维度。 （5）本研究针对文化共享工程建设影响因素，结合相关理论与现代公共文化服务体系建设要求，借鉴国外相似项目，对文化共享工程可持续发展做出如下战略设计：一是资源设计达到标准统一，二是通过制定完善的制度体系使制度设计达到系统全面；三是充分利用新技术的发展开发适应的技术平台，以及搭建多元的、人性的、环保的服务终端；四是通过多元的文化教育活动与多举措的文化共享工程宣传推广进行服务设计，实现“服务到人”的目标。 （6）在文化共享工程顶层设计与已有评估指标体系的基础上，构建了包含建设、利用、效果三个一级指标的文化共享工程评估指标体系。 本研究的主要创新在于：第一，国内首次对文化共享工程进行较为系统的总结与分析，有关见解对文化共享工程的发展具有较大的参考借鉴价值；第二，论文采用“四象限图”分析公众对文化共享工程文化信息资源的偏好程度，对相关研究具有借鉴意义。
英文摘要：	The "National Cultural Information Resources Sharing Project” (hereinafter referred to as the "Cultural Sharing Project") is the biggest cultural programs that benefit the people in China history. The project aimed to pass Chinese traditional cultural resources on to every corner of the country by the means of advanced modern technology so that the project can focus on solving the difficulties in reading books or watching movies in remote areas, and narrowing the “Information Gap” between urban and rural areas, which exists in the Mobile Internet Age. It has been 12 years since the implementation of the Cultural Sharing Project, however, the public awareness of it is seriously deficient. In addition, how does the Cultural Sharing Project come into being? What is the effect of the project? What is the problem during the construction of the project? What should be done to keep the project sustainable? This paper aims to find the answers to the above questions with the methods of massive literature analysis, statistical analysis of website resources, interviews, etc. This paper plan to solve the above problems from the following eight aspects: (1) Analyzed 374 related papers from domestic and foreign，using the method of depth reading and classified according; (2) Analyzed the working process of Cultural Sharing Project, according to analysis the following materials, the Work Briefings of the Cultural Sharing Project (about 241 issues), the news items under the keyword of Cultural Sharing Project (about 4000 items), the government documents on cultural construction over the years, and the interviews of over ten staff working in the service center in Shandong Province or the National Center, etc.; (3) Analyzed the effect of the project by using the statistical analysis method and comparative analysis to analysis the following materials, the National Digital Culture Network, the websites of the Cultural Sharing Project from 31 provincial centers, Chinese national leisure index, Chinese Internet development report, Chinese broadcasting statistical yearbook and Chinese cultural heritage statistical yearbook, etc.; (4) Analyzed the people’s order of preference in “Voice · Audio Library” and “Shanghai Library Lecture” apply on the data of listening times or views of this two resource; (5) Analyzed the influence factors of Cultural Sharing Project Construction basing on the front of several studies and the interview data; (6) Analyzed the foreign similar projects; (7) make the top-level design of the sustainable development of the project; (8) constructed the evaluation index system of the Cultural Sharing Project. Through the research and analysis of the above content, this study mainly drew the following conclusions: (1) The research on the Cultural Sharing Project focus on the eight aspects, such as Overall research based on the national level and basic level, the practice study based on the provincial cities and rural perspective & perspective view, the monographic study focus on technology, training, performance evaluation, resources construction, the copyright problem, etc. (2) The construction process of Cultural Sharing Project divided into three stages that is the preliminary exploration stage, the common development stage, the consolidate and promote stage; the stakeholder groups are composed of decision-making groups, implementation of regulatory groups, cooperative participation groups, and user groups; the way that Cultural Sharing Project service grassroots through two branches. (3) The effect of Cultural Sharing Project is mainly reflected in three aspects: firstly, contribution to narrow down the society Information Gap at a macro-level; secondly, promoted the construction of the public service system of culture at a meso-level; thirdly, the digital resources of public culture are becoming more substantial and the national living standard is enhanced. (4) The impact factor of Cultural Sharing Project mainly includes three dimensions that include institution, resource construction, and team construction. (5) For the excavation of problems existing in cultural sharing project, combined with relevant theories and the suggestions in our country from the suggestion of constructing the modern system of public cultural services, drawing lessons from foreign similar projects, this study makes the following strategy about the sustainable development of Cultural Sharing Project: firstly, to achieve the standard unified of resource design; secondly, to make the design system complete by making a perfect system; thirdly, to make full use of platform by adapting to new technology development, and to build multivariate, human nature, environmental protection service terminal. Last but not least, to realize the goal of “service to the people” by multivariate culture, education activities and many measures of cultural sharing project promotion service design. (6) Construct the evaluation index system of Cultural Sharing Project which consist of three first class indicators that are construction, utilization and effect, based on the top-level design of Cultural Sharing Project and the existing evaluation index system. The main innovation of this study lies in the followings: firstly, it is for the first time in China that summary and systematic analysis of Cultural Sharing Project, and the relevant review has a great reference value on the development of Cultural Sharing Project; secondly, the paper builds public resource preference four quadrant diagram by “difference coefficient” and “average” which will be have the model significance for the relevant research.
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