联系我们

论文查询结果	返回搜索

论文编号：	6937
作者编号：	2220120511
上传时间：	2014/12/8 16:29:24
中文题目：	基于新媒体时代的主流媒体舆论引导力管理体系研究
英文题目：	A study on the management system of the guidance of public opinion of mainstream media in new media era
指导老师：	周建
中文关键字：	新媒体时代 主流媒体 舆论引导力 品牌管理体系
英文关键字：	New media era Mainstream media Guidance of public opinion Management system
中文摘要：	随着科技的重大变革，我国社会也进入转型加速期，各种不同社会思潮和价值观互相激荡、社会舆论形成多变和多元局面。特别是论坛、博客、微博、微信等新型传播工具的广泛使用，拓宽了公众获取信息和发布信息的渠道。同时，大量虚假消息也通过这些渠道进入公众视野，扰乱人们的视线、煽动人们的情绪，对社会矛盾的激化起到了推波助澜的作用，给主流媒体的舆论引导带来巨大挑战。在新媒体时代，主流媒体要巩固权威性和公信力并有效引导舆论，就需要倾力建设影响力，公信力强大的新型主流媒体舆论引导管理体系。论文由摘要、正文、结语三部分构成。摘要部分主要包括选题背景、研究意义、文献综述等内容。正文共分五章，是论文的主体，主要内容如下：第一章绪论主要介绍本文的研究背景、研究目的和研究方法。第二章相关理论基础与文献综述，重点介绍了新媒体及其传播特点，主流媒体及其作用以及舆论引导力等相关概念和理论基础。第三章围绕新媒体时期主流媒体舆论引导力现状及存在的问题，以江苏启东事件新华社江苏分社舆论引导为例进行了探讨。第四章是讲新媒体时期主流媒体舆论引导目标和实施原则，阐述了在新媒体时期主流媒体在舆论引导中应该达到的目标与坚守的原则以及主流媒体舆论引导能力管理体系建设的要素。第五章是关于新媒体时代主流媒体舆论引导管理体系建设的对策建议，这部分内容也是本论文的要点所在。通过以上研究总结来看，新媒体时代要加强主流媒体的舆论引导力管理体系建设就要从政府监管、品牌管理、内容管理、技术管理、人才管理5要素入手,建设主流媒体在新媒体时代的舆论引导力管理体系，有效引导舆论，化解社会矛盾，为我国的国家治理和社会和谐发展提供助力。也希望此论文研究成果可以为我国主流媒体尤其是官方主流媒体在舆论引导力管理体系建设方面提供一些参考和帮助。由于新媒体时期主流媒体舆论引导力管理体系研究涉及面广，又加上舆论环境瞬息万变，这也给研究带来新的问题和困难，由于时间有限只能先将研究进行到这里，希望以后可以结合本职工作进一步深入研究和学习。
英文摘要：	Chinese society has entered the accelerated transformation period with the major technological advances. Different trends of thought and values bumps with each other and public opinions differ markedly and change quickly. The public has more access to information and to providing information with the wide application of forum, blogs, microblogs, Wechat and other new media tools. With the emergence of new media and the racial change of media pattern, mainstream media need to consolidate their authorities and increase public trust through effectively guiding of public opinion, expanding new channels and exploring new rules. Mainstream media need to build a new type mainstream media public opinion guidance and management system, which predominates in influence and enjoys great public trust. The paper comprises three parts, the abstract, the main body and the conclusion. Abstract discusses the background and the significance of the selected topic as well as the literature review. The main body are made up of five chapters and the main content of each chapter are as follows: the first chapter, Introduction, presents the background, the purpose and the method of the research; the second chapter, Relevant Theories and Literature Review, introduces new media and its transmission features, mainstream medias and its function, and the guidance of public opinion as well as relevant concepts and theory basics; the third chapter, the Challenges and Advantages of the Mainstream Medias in the Public Opinion Guidance in New Media Era, taking the way mainstream media used in guiding the public opinion in Qidong Issue as example; the fourth chapter, the Aims and Principles of the Mainstream Medias in the Public Opinion Guidance in New Media Era, depicts the purposes and principles should be abided by the mainstream media in the new media era. The fifth chapter, Conclusion and Suggestion, is the key chapter of this thesis and provides suggestions on how mainstream media should build up the management system of the guidance of public opinion to provide power and support for state governance and the harmonious development of the society, which could be categorized into the following five aspects: the management of government, the brand management, the content management, the technological management, the personnel management. A study on the management system of the guidance of public opinion of mainstream media in new media era involving many area and combined with public opinion environment changing very fast, it brings a lot new problems and difficult, so the further research and study will be Combined with work in the future.
查看全文：	预览  下载(下载需要进行登录)