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| 论文编号： | 6895 | |
| 作者编号： | 2220120524 | |
| 上传时间： | 2014/12/8 11:06:37 | |
| 中文题目： | 世纪佳缘婚恋交友网站基于用户体验的管理策略研究 | |
| 英文题目： | Research on Jiayuan.com’smanagement strategy based on User Experience | |
| 指导老师： | 严建援 | |
| 中文关键字： | 婚恋交友网站，用户体验，世纪佳缘，大数据，人脸识别 | |
| 英文关键字： | online dating, jiayuan.com, user experience, big data | |
| 中文摘要： | 用户体验是用户在使用产品时，产品给用户带来的主观感受，可以通过良好的产品设计和运营获取的。用户群体定位清晰的产品，它们的用户体验通常具有一定共性。 婚恋交友网站是为适婚年龄的单身男女搭建的以结识婚恋交友对象为目标的社交平台。婚恋交友网站的出现方便了单身男女寻找婚恋对象，使得大量的适婚男女即扩大了选择范围，又不必花大量的时间奔波在相亲见面之上。即便足不出户，仍然可以通过网站平台结识自己喜欢的人。由于婚恋交友网站具有的便捷、经济、高效、使用普遍等优点，正在逐步成为适婚人群寻找婚恋对象的最主要途径之一。国内涌现了如世纪佳缘、珍爱网、百合网、有缘网等一批知名较高的婚恋交友网站。 婚恋交友网站利用网络传播的优势，满足了适龄未婚男女“谈婚论嫁”的需求，其用户数量大、传播速度快、效率高等优势是传统婚恋中介机构所不具备的。但是它也存在一些比较棘手的问题。例如：用户信息的真实性、恶意用户交友动机不良等问题。这些问题会影响婚恋交友网站行业的健康发展，也会给企业形象和用户检验造成很不好的影响。 本文从婚恋交友网站的用户群体分布的角度出发，对用户群体的年龄分布、受教育状况、以及地域分布情况进行了统计分析，结合不同用户群体，简单分析了其对婚恋网站的态度以及用户体验的需求。并以世纪佳缘网站为例，从可用性、美观易用性、准确性、便捷性、安全性的角度管理和提升用户体验满意度的一些方法，以及创新性的将大数据分析、人脸识别技术应用在交友过程中。本文的最后，还根据婚恋交友网站行业发展的实际过程中，在用户交友体验中面临的挑战和机遇。 | |
| 英文摘要： | User experience involves a person's behaviors, attitudes, and emotions about using a particular product, system or service. User experience includes the practical, experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership. Good user experience can be generated by considerable product design and operation, for a definite user group. Online dating website is an Internet personal introductory system whereby single personal can find and contact each other over the Internet to arrange a date, usually with the objective of developing a personal, romantic, even marital relationship. Online dating service solves information asymmetry partly in lover pursuing market. Single man and woman from variety of backgrounds look for their lovers through Internet at home, which is very popular in China. The advantages of online dating website includes broad user number and efficient, compared offline dating agency. However, problems still exist in online dating service. For example, user information identification and unmatched types of relationship. The user’s experience need and their views on online dating website are analyzed in the dissertation, with statistics on their ages, education backgrounds and regions distributed. It takes jiayuan.com as example, and explains how the online dating company manages and improves user satisfaction through big data analysis and newly-technology application. We also present the opportunity and challenge of online dating website industry in China market, in aspect of user experience. | |
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