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论文编号：	6875
作者编号：	2120122942
上传时间：	2014/12/8 9:33:04
中文题目：	大连银行发展战略研究
英文题目：	Strategic research on Bank of dalian
指导老师：	苏东海行长、薛有志教授
中文关键字：	城市商业银行；大连银行；发展战略
英文关键字：	Commercial bank; Bank of dalian; Development strategy
中文摘要：	随着金融业的整体发展，城市商业银行也在日趋地壮大和成熟，而今已经成为我国商业银行体系中的有生力量，起到了有效提升市场资金配置效率的作用。然而在发展取得巨大成就的同时，竞争加剧、规模瓶颈、风险频发等一系列突出问题也摆到了城市商业银行面前。大连银行，具备十几年的经营基础，并且已经有七年的跨区域经营经验，有过发展的骄人成绩，也有近两年面临的严峻挑战，想要持续发展、实现长足跨越，必须针对自身进行清晰定位，制定合理的战略规划。作为城市商业银行的一员大连银行的战略研究，正是本篇论文的研究重点，具有一定的理论价值和实践价值。本文运用战略管理的理论和方法，从大连银行面临的实际情况出发，通过分析我国商业银行发展所处的整体环境、大连银行的市场竞争环境以及内部发展条件，在此基础上通过SWOT等分析方法，确立大连银行的发展战略，并尝试对战略提出具体落实方案。全文从结构上共分为六个章节，首先是绪论和背景介绍，第二部分分析大连银行的发展现状与内部环境,第三部分是分析大连银行的外部环境,第四部分对大连银行发展提出了战略选择，明确了战略目标和发展路径，第五部分是战略实施的保障措施，最后一部分是结论与展望。通过SWOT分析，本文认为大连银行应实行WO战略，利用国内产业结构战略性调整、国家进一步推进富民政策的契机，进行业务创新，在中小企业融资和个人消费融资服务上做好差异化、特色化。在稳固市场占有率、进一步提升资产质量的基础上，实现规模、业务范围以及地域覆盖范围的跨越式发展。为了落实发展战略，必须强化公司治理的架构建设；进行正确的市场定位；以人才发掘、培养为前提，积极拓展零售业务、小企业融资服务以及中间业务，为客户提供差异化、有特色的优质服务。
英文摘要：	With the overall development of financial industry, city commercial bank also has a growing mature, now has become a force in China's banking system, effectively improve the efficiency of capital allocation in China market. Great achievements obtained in development at the same time, however, city commercial banks are also forced to face a number of outstanding problems. How to survive in the fierce market competition, become the important subject of city commercial banks. Bank of dalian is a successful cross-regional operation of city commercial banks, with the development of the proud achievement, also has a rigorous challenge faced with in the past two years。Wanting to span development, it has to clear position itself, make medium and make long-term strategic planning. The strategic research on Bank of dalian is the research focus of this paper, with certain theory value and practical value. This article applies the theories and methods of strategic management, starting from the actual situation that Bank of dalian faces, through the analysis of the overall environment of our country commercial bank development, market competition environment and internal development condition, through the SWOT analysis method, established the development strategy on Bank of dalian, and the strategy implementation plan is put forward. Full text on the structure is divided into six chapters, the first chapter is the introduction and background introduction, the second chapter is the theoretical basis and research methods, the third chapter is the status of the bank , the fourth chapter analyses the external environment, market competition environment and internal development condition, the fifth chapter is the security measures for the implementation of the strategy , the sixth chapter is conclusion and prospect. Through the SWOT analysis, this paper argues that WO strategy should be used.Fully using external opportunities Bank of dalian should make up the internal weaknesses, using the domestic industrial structure strategic adjustment, national policy, further promoting the prosperous common people for business innovation, on the financing of small and medium-sized enterprises and individual consumer finance service differentiation and characterization. In the stable market share, on the basis of further improving the quality of assets, scale, business scope, and geographical coverage of leap-forward development. In order to realize the development strategy, this bank must strengthen internal management, perfecting the corporate governance structure,make the right market positioning. On the premise of excavation, cultivate talents, the bank should actively expand the retail business, small business financing services, and intermediary business, to provide differentiated service with high quality .
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