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论文编号：	6830
作者编号：	2120122724
上传时间：	2014/12/7 12:04:33
中文题目：	基于战略合作伙伴关系的宝马公司供应商选择及管理研究
英文题目：	The research of BMW supplier selection and management base on the strategic partnership
指导老师：	焦媛媛
中文关键字：	战略合作伙伴;供应商分类;供应商风险管理
英文关键字：	Strategic partnership tactic;Classify the suppliers;Supplier risk management
中文摘要：	从发明汽车到现在的120多年间里，全球汽车行业蓬勃发展，从最初的怪物，到现在已经完全融入到人们的日常生活中，汽车也被融入了更多的内容，包括科技，文化，美学等等。汽车制造商的零部件采购也从几十年前的竖向集成转为外包，汽车制造商的供应链向零部件的供应商延伸。在注重核心竞争力的宗旨下，公司把大批的非核心竞争力外包给供应商。随时时间的推移，汽车业的巨头们自己再也没有能力独立设计、制造一辆汽车，它们的兴衰越来越依赖于供应商，内在依赖向外在依赖过渡。所以选择对的供应商，一定程度上能够决定一家汽车公司的命运。宝马汽车从创建到现在也有近100年的时间，从最初的一间飞机发动机工厂发展到现在的全球豪华车销量第一，研究其成功的原因，其中重要的一点便是供应商的选择。宝马汽车一直在打造全球第一的供应链系统。为了保证卓越的供应链，其采用了与供应商建立战略合作伙伴关系的策略。本文通过对宝马公司的基于战略合作伙伴关系的供应商选择进行分析，这种供应商的选择策略在提高产品开发进度，降低质量保证成本，更紧密的信息沟通等方面获得很大成效，但是供货中断的风险较高，后期产品价格不易下降等问题也逐渐突出。针对这两个主要问题，本文通过应用供应商分类选择策略，及介入供应商管理的方法来避免或者降低供应商供货中断的风险，用价值分析和价值工程的方法来控制供应商产品价格，以讨论这种战略合作伙伴关系模式下的优劣。
英文摘要：	120 years has passed since the invention of automotive, during the period, it experienced the explosive growth, the image in the mind from a monster to the thing we can’t live without, and more and more elements have been integrated into the automotive, like technology, culture, art and etc. The purchasing of the components by the automotive manufacturer has been changed from vertical integration to outsourcing since the recent decades, the supplier chain of the automotive maker has extended to their suppliers. Base on the more caring on their core competitiveness, the company outsourced a lot their non-core competitiveness business. As time passed, the car giants can’t design and develop a car by themselves, their vicissitude will more and more depend on their suppliers, from internal to external. So the choosing the right suppliers will influence the live or death of an automotive maker. It’s around 100 years since the creation of BMW, it developed from a motor manufacturer to the NO. 1 sales of premium auto, the reasons could be many, but one of them should be the supplier selection. BMW creates the most capable global OEM Supply Chain in terms of quality, innovation, schedule adherence, and cost in order to secure sustained corporate success. To ensure the excellence supply chain, they choose the tactic of establish the strategic partnership with the suppliers. The thesis analyses single sourcing of supplier selection base on the tactic of strategic partnership, BMW won a lot on the area of speeding up the development of new components, reduction of the quality assurance cost, more close information communication during the cooperation, but after SOP, BMW suffered many risks, like the interruption of supply, cost control. To the two key points, the thesis defines the new supplier selection method through the classification of the supplier, and involve supplier management to avoid or reduce the risks, to control the cost via VA/VE method, to solve the problems come from the strategic partnership tactic.
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