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论文编号：	6800
作者编号：	2120123040
上传时间：	2014/12/6 15:33:46
中文题目：	SE银行天津分行客户经理绩效管理改进研究
英文题目：	A Research on Customer Manager Performance Management Improving of SE Bank Tianjin Branch
指导老师：	李新建
中文关键字：	客户经理；绩效管理；管理改进
英文关键字：	Customer Manager; Performance Management; Management Improving
中文摘要：	近年来，国内商业银行人才竞争日趋激烈，作为商业银行核心岗位的客户经理因牢固掌握客户资源、直接创造利润价值，成为银行同业互相挖角的“重灾区”，已经出现高素质人才极度缺乏、成长周期长、流失严重的情况，成为困扰商业银行持续、稳健发展的主要障碍之一。绩效管理是企业人力资源管理系统的重要组成部分, 在企业内部特别是针对企业关键岗位人员建立科学完善的绩效管理体系，是关系整个管理系统良好运行的重要环节。对商业银行来说，完善的绩效管理体系是保障客户经理制度有效运行的关键, 能为其营造良好的业务拓展环境和激励发展环境。通过改进绩效管理体系，构建公平合理的考核文化、具有较强竞争力的薪酬体系和充满希望的职业发展路径，能够吸引、保留优秀人才，激发客户经理的最大潜能, 使其最大限度地为银行创造价值。本文以国内商业银行客户经理制和客户经理绩效考核实施现状进行切入, 重点介绍SE银行天津分行客户经理绩效管理的实施情况，总结了该行目前绩效管理的优势，着重剖析其不足以及造成这种不足的原因,有针对性地提出了对该行客户经理绩效管理的改进方案。希望借此改进该行目前客户经理绩效管理在指标体系、管理流程等方面存在的缺陷和不足，有效提升客户经理的工作能力、工作积极性和满意度, 促使客户经理个人职业发展目标的有效达成，同时全面实现企业的战略目标，达成“双赢”。
英文摘要：	In recent years, more and more Customer Managers are grabbed by commercial banks in a more competitive environment, because these elites on key position seize client relationship tightly in their hands and creat interest directly for banks. This grabbing phenomenon, which gets increasingly serious, leads to the lack of elites and long training period, becoming the main disadvantage for banks’ constitutional and stable development. Performance Management is an indispensible part of human resource system in enterprises. The establishment of a scientific Performance Management system targeting the key officers, is beneficial for business operation. To commercial banks, a completed Performance Management is the key to institutionalize the Customer Managers’ work, and it also provides Customer Managers more business opportunities and encourages their career development. As the consequences of improving Performance Management, fair examining culture, attractive salary institution and hopeful career development can attract and maintain good employees and arouse Customer Managers’ potential, which will make profit for banks from Customer Managers’ work to a biggest extent. Beginning with current Customer Managers mechanism and practice of performance assessment in domestic commercial banks, this essay will introduce the current Performance Management of Customer Managers in SE Bank Tianjin Branch, summary its advantages, analyze its disadvantages and reasons, and present reforming designs. Furthermore, this essay is also wished to improve current indicator mechanism and managing process, enhance the Customer Managers’ occupational ability, initiative and satisfaction, finally promote the combination of developing Customer Managers’ personal job career and achieving the strategy of enterprise.
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