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| 论文编号： | 6779 | |
| 作者编号： | 2120122931 | |
| 上传时间： | 2014/12/6 9:39:12 | |
| 中文题目： | 华润持有型物业公司的服务转型研究 | |
| 英文题目： | The study of service transformation in China Resource property holding | |
| 指导老师： | 李季 | |
| 中文关键字： | 持有型物业；服务；转型 | |
| 英文关键字： | Hold-type property management; Service; Transformation | |
| 中文摘要： | 如今，我国市场经济体制进入了转轨阶段，市场环境都会发生一定的变化，我国的商业地产也概莫能外，需进行不断的转型和升级。当前我国的商业地产处于产权销售的初级阶段，而房地产开发的母体，也就是土地是一种不可再生资源，特别是在城市商业核心土地资源日益缺乏的形势下，房地产公司要想持续、稳定的发展，不能继续依靠销售商业地产的产权获利。目前，为了促进持有型物业公司的整体升值，我国多数房地产公司通过进行持有型物业的经营来调整公司的整体运营模式。 华润持有型物业公司是承接同一集团地产公司开发项目，本应该便于管理，但在实际运行过程中却困难重重，一方面是由于物业公司自身的管理存在问题，另一方面是由于传统持有型物业服务已经不再适应市场需求，亟需转型。持有型物业公司作为地产公司的附属公司，要利用集团统一管理优势，抛开传统各自为政局面，将物业管理全程融入到房地产的开发、运营过程中去。“服务转型”是持有型物业公司面临的新挑战，这不仅关系到物业公司与地产公司的融合与衔接，也决定了物业公司的生存和发展，以及房地产从开发至后期物业服务的良性循环所带来的品牌效益。本文从华润持有型物业公司面临的困境为切入点，提出物业服务转型的必要性，并结合典型案例阐明持有型物业公司要通过做好地产公司的参谋与帮手介入房地产开发过程，通过改变运营策略的转型方式来提高物业服务品质，提出在服务转型过程中面临的问题及解决办法，表明服务转型能够使持有型物业公司获得的发展优势，满足地产公司及市场发展的需求。 | |
| 英文摘要： | Market economic transition system, everything changes, China's commercial real estate is also in constant transformation and upgrading. At present, China's commercial real estate property sales into the primary stage, and real estate development the mother, that is, the land is a non-renewable resource, especially in the commercial heart of the city increasingly scarce land resources situation, the real estate company to have sustainable, stable development, can no longer rely on sales of commercial real estate property. Many of our current real estate provinces began operating holding properties to adjust the company's overall business model, effectively promote the overall appreciation of the property, and this model is conducive to be traded through asset securitization. Type of property holding company is to undertake development projects real estate company of the same group, this should be easy to manage, but has been difficult in the actual operation process, partly because there is a problem of their own property management company, on the other hand is due to hold a traditional type Property Services no longer meet market demand, need restructuring. As a real estate company holding properties subsidiary of the Company, to use the advantages of the unified management of the Group, set aside the traditional fragmented situation, the real estate property management into the entire development process to go. "Service transformation" is the new challenges facing the holding companies, which not only related to property companies and real estate companies in the integration and convergence, also determines the property company's survival and development, and real estate property services from development to post a virtuous cycle bring the brand benefits. From the predicament facing the company holding properties Resources as a starting point, the necessity of restructuring proposed property services, combined with typical cases to clarify the company holding properties involved in real estate development process by doing real estate company staff and helpers, and through changing the way service transformation strategy and business strategy operations to improve the quality of property services, ask questions in the process of transition services and solutions facing, indicating the development of service transformation enables the company to obtain the advantages of holding properties, to meet the real estate companies and market development demand. | |
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