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论文编号：	6716
作者编号：	2120123014
上传时间：	2014/12/5 11:16:00
中文题目：	T集团直销事业部部门绩效管理优化研究
英文题目：	Research on the Optimization of Department Performance Management for T Group Direct Selling Division
指导老师：	袁庆宏
中文关键字：	直销行业；绩效管理； 直销事业部； 部门绩效管理
英文关键字：	direct selling industry, performance management, Direct Selling Business Division, department performance management
中文摘要：	随着直销行业在中国的发展，中国直销企业不断地向国外领先的直销企业学习并实践，并且本土的直销企业越来越清楚地认识到国内外直销企业在市场业绩上的巨大差距不仅仅来自于资本、产品、技术以及经验，更来自于企业内部的先进管理。在中国直销行业，直销企业历来重视对直销商团队的招募、培训以及激励，但对企业自身内部绩效管理水平整体偏低，特别是对企业内各单位的部门绩效管理重视程度明显不足。绩效管理是帮助企业实现战略目标的有效管理工具，对部门绩效管理的研究将有助于企业战略目标的有效落地。 T集团在一定程度上代表了国内拿牌照直销企业的绩效管理历史和现状，随着电子商务、云桌面、微信营销等市场环境的变化，T集团的第三次发展过程中业务复杂性急剧提升，不仅直销的商业模式面临持续创新，组织内部部门的管理，特别是部门绩效管理更将面临新的挑战，绩效管理模式也在发生深刻变化。 本文在梳理绩效管理相关研究的基础上，以T集团直销事业部下现有的部门绩效管理为研究对象，通过对其日常工作中发现的问题进行积累、研究、分析，围绕战略管理闭环对T集团直销事业部现有的部门绩效管理，提出优化建议。本文研究成果在优化T集团直销事业部部门绩效管理，进一步满足其管理需求的同时，也可以为国内其他直销企业和其他组织提供绩效管理改进的借鉴。本文图2幅，表5个，参考文献34篇。
英文摘要：	With the development of direct selling in China, direct selling enterprises continuously learn and practice from the leading foreign direct selling companies, local direct selling enterprises more and more clearly realize that the huge gap in the direct selling sales between the domestic direct selling enterprises and the international direct selling companies is on not only from the capital, products, technology and experiences, but also advanced enterprises internal management. In Chinese direct selling industry, direct selling enterprises always attach importance to the recruitment, training and motivation of distributor team. But their performance management level is lower. Especially the attention to the company's performance management departments is obviously insufficient. Performance management, especially department performance management, is an effective management tool to help companies achieve strategic objectives. In some extent T Group represents the history and present situation of performance management of domestic direct selling companies, which have attained direct selling license. With the market environment changes of the electronic commerce, cloud desktop, WeChat marketing, in the third development process, T Group’s business complexity is sharp. The direct selling business model faces the continuous innovation, but also within the organization management, especially the performance management will face new challenges, and performance management model is also changing deeply. Based on the relevant studies on the performance management, the performance management of T Group Direct Selling Business Division existing departments is been studied as the object. By analyzing the problems in the performance management of T Group Direct Selling Business Division daily work accumulated, put forward the optimization suggestion around the strategic management closed loop. The research results meet the performance management optimized demand of T Group Direct Selling Business Division, and also provide a new idea, which improves the performance management of domestic direct selling enterprises and other organizations. The article includes two pictures, five charts and thirty-four references.
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