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论文编号：	6700
作者编号：	2220130062
上传时间：	2014/12/4 21:40:46
中文题目：	中信银行总行营业部煤电金融业务竞争战略研究
英文题目：	Competitive strategy of the Coal Supply Chain Financing Business of General Banking Department at China CITIC Bank
指导老师：	周建
中文关键字：	中信银行总行营业部；煤电金融业务；竞争战略
英文关键字：	The General Banking Department of China CITIC Bank；coal supply chain financing business；focus competitive strategy
中文摘要：	供应链金融业务解决了上下游企业融资难、担保难的问题，还可以降低供应链条融资成本，提高核心企业及其上下游客户的竞争力。供应链金融业务一方面可以开创中信总行营业部与大客户合作的新模式，进一步深化中信总行营业部与大客户的合作关系；另一方面是批量获取优质中小客户、有效控制业务风险的重要手段。煤电金融业务是供应链金融的重要品种之一，发展煤电金融业务对于中信总行营业部具有十分重要的意义。 论文首先对中信总行营业部开展煤电金融业务的内外部环境加以分析。通过分析得出发展煤电金融业务对于中信总行营业部具有十分重要的意义的结论。其次通过对煤电金融业务目标客户进行分析得出结论：中信总行营业部在开展煤电金融业务时应采取聚焦竞争战略，将那些网络内客户对核心企业的依赖程度高的客户，以及核心企业在贸易链条中的地位高的客户作为中信总行营业部 的目标客户。论文随后对中信总行营业部煤电金融业务聚焦战略的实施路径加以分析并得出结论：煤电金融产品的标准化、目标客户营销流程的标准化、电子商务和在线融资是中信总行营业部实施煤电金融业务聚焦战略的重要路径。论文最后对中信总行营业部煤电金融业务聚焦战略实施路径进行了详细的阐述。 煤电金融业务具有广阔的市场空间和长远的发展前景，论文通过对煤电金融业务系统深入的研究，发现其对中信总行营业部公司业务发展所具有的重要意义，详细论证了发展煤电金融业务的竞争战略和实施该战略的路径。论文对于指导中信总行营业部公司业务发展具有重要意义，且具有较强的应用价值。
英文摘要：	Supply Chain Financing business is the solution to the problem of upstream and downstream enterprise’s financing, it can reduce the financing cost and improve the core competitiveness of the relevant enterprises. The thesis analysis, supply chain finance business not only can create a new model of CITIC and customer cooperation, deepen relationships between our bank and customers; but also it is an important means of batch access to high-quality small and medium-sized customers, effective control of business risks. Coal Financing business is one of the important species of the Supply Chain Financing, development of Coal Financing business has very important significance for CITIC Bank. First, the thesis analyzed the internal and external environments for Coal Financing business. Through the analysis, draw the conclusion that, developing Coal Financing business is of great significances to the General Banking Department. The second, through analysis of coal financing business target customers, the thesis draws the conclusions that, General Banking Department should take the focus competitive strategy in coal financing business. Choose the high degree of dependence on the core enterprises customers as our target customers. Then the thesis analysis the path of implementation of the focus competitive strategy on coal financing business at General Banking Department, then draw the conclusions that: standard coal financing products and standard working processes; standard marketing processes; e-commerce, and online financing are important. Coal Financing business has a broad market space and long-term growth prospects, the thesis carefully studied the coal financial business system, found the importance to General Banking Department, detailed demonstrates to the development of Coal Financing business competitive strategy. The thesis is of great significance to the General Banking Department, and has strong application value.
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