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论文编号：	6693
作者编号：	2220130104
上传时间：	2014/12/4 16:57:39
中文题目：	文化创意企业融资困境与对策分析——以南京市为例
英文题目：	Difficulties and Countermeasures Analysis of Cultural Creative Enterprises—Taking Nanjing for Example
指导老师：	张玉利
中文关键字：	文化创意，渠道，困境
英文关键字：	culture creativity, channel, dilemma
中文摘要：	自我国改革开放以来，国民经济得到迅速发展，人民物质需求得到极大满足，精神文明建设的重要性日益凸显，其中文化领域发展尤其重要。十二五规划中，文化创意产业（以下简称“文创产业”）已成为国家创新战略中的重要内容。为加快文创产业的健康发展，扶持中小型文化企业成长，成熟、完善的融资体系是必不可少的。 本文以南京市文创产业融资的特点和问题为例进行分析，认为在政府、银行、企业三个方面均存在不同程度的问题，影响了中小型文创企业的稳健发展。深究造成这些问题的根源，首先是政府方面的财政支持、融资体系、政策法规问题，其次是银行方面的资源倾斜、经营模式、服务体系问题，最后是企业方面的经营规模、资产结构、收益风险、财务管理、资本经验问题。通过这些问题分析，对有关方面提供相应的政策建议，提倡南京市建立“政府引导、银行创新、企业自律”的文创产业融资体系。政府完善服务配套、信用担保体系来引导融资资金，通过银行信贷、融资租赁、资本市场等方式拓宽企业融资渠道，企业加强自身经营管理水平，共同解决文创企业融资难的问题，真正为文创企业的发展提供有效的建议。
英文摘要：	Since reform and opening-up, with the rapid development of our country’s economy, people's material demand has been a great deal of satisfaction, the importance of spiritual civilization construction has become increasingly prominent, especially in culture field. In the twelfth five year plan, the cultural and creative industries have become an important content of the national innovation strategy. In order to accelerate the healthy development of the cultural and creative industries and support small and medium-sized enterprises to grow,it’s necessary to possess a mature and professional financing system. This paper takes the features cultural and creative industries and problems of industry financing of Nanjing as an example for analysis,which believes that government, banks and enterprises are varying degrees of problems. And these problems effect the development of the small and medium-sized enterprises.Investigating the roots of the problems,first is the financial support, financing system,policies and regulations from the government. Followed by the questions banks in terms of resources tilt,business model,the internal mechanism also play the important roles .The last one is the scale of operation,asset structure,income risk,financial management, capital experience problems of enterprise aspects.Through the analysis of these problems,the paper provide the corresponding policy suggestions on the relevant aspects,advocated our city to establish a financing system innovation,which means banks and enterprises are guided by government,the government should improve our SME funding support policies,and at the same time banks and enterprises found the self-discipline mechanism.The government set up the service mode,the credit guarantee system to guide the financing. Financial institutions innovate from the bank credit,financing lease and capital market channel .Enterprise enhance their basic operation .Based on these measures to solve the problems of small and medium-sized enterprises. The financing needs government ,enterprises and the joint efforts of the tripartite bank financing channels, and provide a relaxed financing environment.
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