联系我们

论文查询结果	返回搜索

论文编号：	666
作者编号：	2120062089
上传时间：	2008/6/20 10:48:40
中文题目：	我国乡村生活体验型旅游产品设计
英文题目：	The Design Mode for Product of
指导老师：	陈家刚
中文关键字：	乡村旅游;乡村性;生活体验型旅游
英文关键字：	Rural tourism;Rurality;Product
中文摘要：	近年来，我国乡村旅游蓬勃发展，内容上丰富多彩，形式上多种多样。在乡村旅游中，最受游客喜爱，并且农民参与最多的是“农家乐”旅游。从本质上来看，“农家乐”旅游是一种体验乡村生活和文化的旅游形态。本文的研究就是围绕这类以体验乡村文化为主题的乡村旅游开展的。 本文在乡村旅游研究综述以及国内外乡村旅游发展历程的基础上，通过分析和归纳，提出了“乡村生活体验型旅游”这一新概念。本文认为，乡村生活体验型旅游是指在乡村地区开展的，主要面向城市旅游者，以乡村特有的古代或现代的田园风光、民风民俗、农业生产等乡村特有文化为旅游吸引物，强调深度参与和体验乡村文化的一种旅游活动。乡村生活体验型旅游是乡村旅游的典型代表，同时也是乡村旅游的乡村性回归，是城市旅游者参与乡村旅游最关注的类型。 本文分析了乡村生活体验型旅游产品的特点以及我国乡村生活体验型旅游产品的所存在的问题。在旅游产品开发相关理论和旅游体验理论的指导下，构建了乡村生活体验型旅游产品的设计模式。应用这一模式，一方面设计者（旅游经营者、旅游目的地旅游主管部门或旅游规划咨询人员）可以从全面的产品体系中寻找文化体验型产品主题灵感，避免了盲目的设计开发；另一方面，在旅游产品形成后，可以通过这一模式来评判其是否为成功的乡村生活体验型旅游产品。
英文摘要：	In recent years, rural tourism of our country has been developing flourishingly, which has colorful content and various forms. In all kinds of rural tourism, “Nongjiale”(peasant household tourism) is the most popular one for tourists, and the one which the farmers participate most easily. In essence, “Nongjiale” is one kind of tourism activities which concern experiencing the rural life and rural culture. This paper revolves the kind of tourism activities. Based on the research review of rural tourism and the history of rural tourism at home and abroad, the paper proposes a new concept named “rural-life-experiencing tourism”. The paper concludes that rural-life-experiencing tourism is refers to a kind of tourism activities which takes place in the rural area, mainly faces the urban tourist, takes unique village cultures, rural scenery, folk custom, agricultural production of ancient times or modern and so on as attractions, and stress to participate in and experience the rural culture deeply. The rural-life-experiencing tourism is the typical representative type of rural tourism, a kind of return to rurality for rural tourism and the type which the tourist need urgently. Then, this paper analyzes characteristics and problems of rural-life-experiencing tourism products of our country. Under the instruction of relevant tourism product development theories and tourism experience theory, the paper constructs the mode of product design of rural-life-experiencing tourism. Using this mode, on the one hand the designers (including tourism operator, tourism administrative personnel, and tourism consulting personnel etc.) may seek for the product subject inspiration from the comprehensive product system, which helps avoid the blind design; on the other hand, after the tourism product comes into being, this mode can be used to judge whether it is a real or successful rural-life-experiencing tourism product.
查看全文：	预览  下载(下载需要进行登录)