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论文编号：	6619
作者编号：	2220120424
上传时间：	2014/12/1 13:05:49
中文题目：	中国民营美术馆发展对策研究
英文题目：	Research on the Development Strategies
指导老师：	韩德昌
中文关键字：	文化产业 艺术市场 民营美术馆 运营模式
英文关键字：	Cultural industry Art market Private art gallery
中文摘要：	随着中国在世界上崛起，中国的文化、历史、艺术渐渐吸引着全世界的目光。改革开放30多年来，中国已经成为世界第三大经济实体。中国文化产业也早在两年前同样跻身世界第三的位置。相信在未来一段时间，文化产业必将逐渐成为国家的支柱型产业，当前的国际国内形势对于中国的文化产业及当代艺术市场，无疑是一个黄金发展期，如何把握机会、借势做强做大，在大的发展浪潮中找准位置，夯实基础，并在实现自我价值的同时为中国艺术市场繁荣发展的百花园贡献一束鲜花。明确民营美术馆发展思路，找准发展对策就是民营美术机构谋求发展所面临的重要问题。 本文首先从几个角度对民营美术馆做概念定位和市场定位，通过对民营美术馆所处政治环境、经济环境、文化环境及艺术环境的分析，从总体上把握现实环境和发展条件，就对民营美术机构发展产生影响的相关因素做系统分析及评价。对国内外民营美术馆发展历程及经验进行阐述和分析，从而了解和正确评价民营美术机构发展所面临的机遇和挑战。针对以上分析，找出相应的运作模式及民营美术馆未来发展的相关对策。 本文共分五章：第一章绪论，主要阐述美术馆的定义、性质及功能，介绍中国的美术馆，明确研究的意义、研究方法和内容，并对国内外美术馆发展状况进行评述。第二章介绍中国民营美术馆发展的现状与存在的问题。通过对政治、经济、文化环境分析，对民营美术馆现阶段区域分布和发展规模进行阐述，指出存在于资金链条、学术建设及典藏发展中的问题。第三章针对中国民营美术馆发展现状进行SWOT分析，指出优势、劣势、机遇和挑战。分析借鉴国内外民营美术馆的发展历程和经验。第四章通过有效利用文化产业发展的契机，与金融机构结合形成双赢，以高质量的馆藏，打造鲜明学术主张等对策来保障美术馆持续发展。第五章研究结论及对美术馆发展的展望。
英文摘要：	As China is rising in the world,Chinese culture, history and art have graduallyattracted the attention of the whole world. 30 years of reform and opening up, China has become the world's third largest economic entity. Chinese culture industry also ranks among the world's third position as early as 2 years ago. It is believed that culture industry will soon become one of the nation’s pillar industries for China’s development. There is no doubt that Chinese culture industry and contemporary art marketare under a golden period of time with such international and domestic situation. The question is how to take advantage of this opportunity to seize the chances and expend the market, how to locate our position in the wave of development and lay a solid foundation, and how to achieve self-worth and contribute ourselves to the development of Chinese art market at the same time. Finding out the right development thoughts and strategies for private art gallery is the vital problem we are facing. This thesis firstly analyzes the concept positioning and market positioningof private art gallery from several angles. With a comprehensive understanding of contemporary situations and developing conditions, it evaluates the related factors that affect the development of private art gallery through analyzing of political environment, economic environment, cultural environment and artistic environment of private art gallery. Then, with the study of foreign and domestic private art gallery history and experience, tell the facing opportunities and challenges. Finally it finds out the corresponding mode of operation and development strategies for private art gallery. There are 5 chapters: Chapter One Introduction：Expatiate primarily the purpose, meaning and basis of selecting the topic；Chapter Two the Current Situation of the Development of Private Art Gallery and Existing Problems；Chapter Three SWOT analysis of the development of Chinese Private Art Gallery and Case Study ；Chapter Four Strategies for Chinese Private Art Gallery Development ; Chapter Five Conclusions and Expectations.
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