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论文编号：	6569
作者编号：	2220100958
上传时间：	2014/6/18 23:29:18
中文题目：	滨海新区燃气市场整合管理研究
英文题目：	Study on the integration of Tian jin Bin Hai New Area Gas Market
指导老师：	王迎军
中文关键字：	天津滨海新区；燃气市场；整合管理；整合完善方案
英文关键字：	Tianjin Binhai New Area; gas market; integrated management; integration solutions
中文摘要：	随着我国经济的快速发展，煤炭资源日益枯竭。同时，由于我国煤炭和石油资源在一次能源消费结构中占据了过高的比重，使得我国环境污染日益加剧。在这种情况下，应用清洁天然气作为替代能源，提高天然气在我国能源结构的比例，已经成为我国当前能源结构优化的主要方向。天津滨海新区作为一个国家级的综合配套实验区，如何依赖天津市场上唯一的燃气供应商中石油集团保障燃气的供应，形成一套完善的市场整合方案，使天津滨海新区当前燃气企业权衡自身发展后作出的理智决策。基于此，本文对天津滨海新区燃气市场整合的必要性进行分析。针对国内燃气市场、天津燃气市场和滨海新区燃气市场的发展现状和发展趋势进行总结，提出了天津滨海新区燃气市场整合的具体方案。本文研究采用理论联系实际的手法，对滨海新区燃气市场的整合管理进行了全面的探究。为了有效地对天津滨海新区燃气市场的整合管理进行全面的研究，本文以市场整合管理为核心，对现代管理、现代管理方法、整合管理的理念、整合管理的原理、整合管理的规划等等相关理论进行充分的阐述，利用较为完善的理论体系指导以后的实践分析。虽然从相关研究来看，已经有诸多前人就燃气市场的整合管理进行过研究。但大多都是围绕着一个企业进行的整合管理，且多是以企业在燃气市场的并购整合为研究对象。这些研究是从单一的燃气企业在燃气市场的并购整合进行研究，并没有有关数个企业在战略管理视角下的整合管理研究。随着我国燃气大市场理念的不断推进，燃气企业应该摈弃两败俱伤的竞争格局，将市场进行细分，利用优势资源互补，对不同优势互补的企业进行战略整合，实现企业间的良性竞争态势。因此，相对于前人的研究，本研究完全打破了以往研究者对整合的认识局限，提出了诸多企业间借助整合形成一体化市场的理念。因此，本研究是基于燃气市场的可持续发展而进行的研究，所提出的问题也更有针对性，对燃气企业和燃气市场的整合发展具有相对的前瞻性，因而也更适用于燃气企业的战略发展规划。
英文摘要：	With the rapid development of our economy, coal resources are depleted, brings great pressure to the energy utilization in china. At the same time, because China's coal and oil resources occupied a high proportion in the structure of primary energy consumption, the environmental pollution in China is increasing. In this case, the application of natural gas as alternative energy, improve the natural gas in China's energy mix, has become the main direction to optimize the energy structure of China's current. Tianjin Binhai New Area as a comprehensive set of experimentation area, how to rely on Tianjin market gas suppliers only in the oil group security of gas supply, and integration with other gas business advantages, the gas market in the Binhai New Area of the integration management, formed a set of perfect integration scheme, make the gas enterprise current Tianjin Bin Haixin weigh their own development of rational decision making. Based on this, the Tianjin Binhai New Area gas market integration after all, improve the analysis. At the same time, adopts the method of case study, conducting research on the development of gas market in Binhai New Area and the existing problems, propose solutions to improve the integration of Tianjin Binhai New Area gas market. This paper studies the theory of practice, In order to effectively of Tianjin Binhai New Area gas market integration management conducted a comprehensive study, based on the integration of market management as the core, to the modern management, modern management methods, integrated management, integration management theory, integration management planning and related theory in the full elaboration, analysis by using the theory of practice to guide the future. Tianjin Binhai New Area with the strategy to speed up the pace, the Pudong New Area government to gas demand is the rapid growth. But the disorderly competition so that each enterprise has repeated construction and storage of fuel gas facilities, gas Although from the research point of view, there have been many previous integration management of gas market research. But most of them are integrated management revolves around a business, and is the gas market integration as the object of study. These studies and this is from the gas enterprise single in the gas market integration is studied, and not the number of enterprises in the perspective of strategic management under the integration of management research. As China's gas market idea constantly, gas enterprises should abandon the cause destruction to both sides of the competition, the market segmentation, the advantages of complementary resources, strategic integration of different companies with complementary advantages, realize the trend of healthy competition among enterprises. Therefore, compared to the previous studies, this study completely broke the previous researchers limitations on the integration, put forward a number of inter enterprise integration formed by integration of market concept. Therefore, this study is the research of sustainable development based on the gas market, the question is more targeted, has a forward-looking relative integration development of gas enterprises and the gas market, strategic development planning and therefore more suitable for gas enterprises.
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