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论文编号：	6377
作者编号：	2120112916
上传时间：	2014/6/9 15:27:41
中文题目：	公共图书馆新媒体服务研究
英文题目：	Research on the public library services based on new media
指导老师：	柯平
中文关键字：	公共图书馆，新媒体服务，移动图书馆，微博，数字电视
英文关键字：	Public library, New media services, Mobile Library, Microblogging, Digital TV
中文摘要：	计算机的发明给图书馆带来了巨大的变化，网络的出现更是拉近了图书馆与读者的距离，近几年新媒体技术的发展,进一步扩展了图书馆传播社会文化的渠道。新媒体即是指，在新型技术的支撑体系下，出现的新的媒体形态，比如：数字杂志、数字报纸、数字广播、手机短信、移动电视、网络、桌面视窗、数字电视、数字电影、触摸媒体等。相对于报刊、户外、广播、电视四大传统意义上的媒体，新媒体又被形象地称为“第五媒体”。如何借助新媒体的强劲之势，强化图书馆的服务功能，提高图书馆服务水平，是我们图书馆界亟待解决的问题。目前，图书馆采用的新媒体服务形式主要有：数字电视、微博、自助图书馆、移动图书馆等。基于新媒体的公共图书馆服务打破了过去由于地域限制的服务范围有限化，让面向所有群体服务的公共图书馆无处不在。通过研究公共图书馆新媒体服务，可以让更多的人能使用现代通信和网络基础设施，平等获取公共图书馆所提供的信息资源，从而实现公共图书馆普遍均等的服务理念。笔者采用了网络调研法、访谈法和案例调研法等研究方法考察了国内公共图书馆新媒体服务的现状，梳理了目前新媒体服务的方式和手段，发现了存在的不足以及有待发展的空间，提出发展的新方向，以期更深层次地开发利用新媒体，为用户提供更好的个性化、人性化服务。本文的创新之处在于一是对接受图书馆新媒体服务的读者进行调查，了解了读者对新媒体服务的需求，从而为新媒体服务提供指导与参考；二是通过网络调研和深度访谈，对国内公共图书馆利用新媒体开展的服务进行梳理，提出适合我国国情的、具有普遍借鉴意义的新媒体服务模式，为我国公共图书馆新媒体服务的开展提供指导。
英文摘要：	Invention of the computer has brought great changes to the library，and the Internet is shortening the distance between the library and readers. In recent years, the development of new media technologies is expanding the library propagation channels of human culture。 The so-called new media refers to the emergence of new media technology support system forms, such as digital magazines, digital newspapers , digital radio , cell phone text messaging , mobile TV , internet , desktop, windows , digital television, digital movie , touch media. With respect to the media, such as newspaper, outdoor, radio, television four traditional senses, new media has been aptly called the "fifth media." How to use the strong potential of new media, and strengthen library services to improve the level of our library community are the problems to be solved. Currently, the use of new media services in the form of library are: digital television, micro blog, self-service library, mobile library etc. Public library services based on new media broke the geographical limitation of the scope of services, so all public libraries can serve people everywhere. By studying the Public Library of new media services, we can allow more people to be able to use modern communications and network infrastructure, and give equal access to information resources provided by public libraries. Then public libraries truly achieve universal equality of service concept. The author uses literature research, online research methods, analysis and comparison method, questionnaires, case research method to research the status of the domestic public library new media services. The ways and means present the new media services and propose the development of a new direction in order to develop a deeper level of use of new media. The aim is to provide users with better personalized, personalized service. One innovation of this paper lies in the acceptance of new media services library readers to investigate, and understand the needs of readers to new media services, At the same time, it provides guidance and reference for the new media services and better customer service. Through questionnaires and online research, the use of public library services for the domestic launch of the new media are sorted out and made suitable for China's national conditions. With universal reference model of new media services, we can offer new media services guidance for our public libraries.
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