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论文编号：	6353
作者编号：	2120122669
上传时间：	2014/6/9 10:02:41
中文题目：	我国出版社网站评价体系构建研究
英文题目：	Research On the Construction of Evaluation System of the Publishing House Websites
指导老师：	徐建华
中文关键字：	出版社;网站评价;层次分析法;评价模型
英文关键字：	Publishing house; Website evaluation; Analytic Hierarchy Process (AHP); Evaluation model
中文摘要：	随着网络在我们生活中的地位越来越重要，其中购物、朋友家人之间的联系交流等都越来越和网络有着不可分开的联系。近年随着数字出版的快速崛起，这就要求各出版集团或出版社在进行图书品牌建设的同时，更加重视网站建设。对于如何建设具有出版社特色的网站，目前我国学者针对出版社网站评价提出评价体系还很少 ，没有一定的标准，这就要求建立一套适合我国出版社网站评价的指标体系，对现有出版社网站进行评价，找出现有出版社网站中的问题，为即将要或正在建设的出版社网站的管理者提供经验借鉴。本文首先在大量查阅国内外相关网站评价文献的基础上，对国内外网站评价理论的相关研究进行了综述。分析了关于出版社网站评价指标体系构建的必要性，通过分析现有的网站评价的现状，找出出版社网站评价存在的问题与不足。其次采用定量与定性结合的科学方法，将我国出版社网站的评价的总体目标分解成4个一级指标和22个二级指标， 然后建立起指标体系，接着应用层次分析法(AHP)计算出各项指标的权重分值，从而形成评价体系总表，最后建立数学模型，整个网站评价的体系结构最终确立。最后通过应用所建模型对我国16家出版社网站进行实证评估。通过这16家出版社网站得分情况而了解我国出版社网站发展情况，从中得到影响我国出版社网站建设与发展的主要因素，最后对我国出版社网站建设存在的问题和不足，提出一些建设性的建议。希望本文所构建的出版社网站评价体系为后续该方面的研究者提供思路，提出相应对策，为出版社网站的建设提供导向的作用，使出版社信息资源得到优化配置，以便更好地为读者和销售商提供服务，全面提升全国出版社网站建设水平。图6幅，表31个，参考文献58篇。
英文摘要：	As network plays a more and more important role in our life,communication between friends and shopping has become more close. In recent years, with the rapid rise of digital publishing, which requires each press pays more attention to website construction when they are building brand.At present,scholars have proposed little evaluation system for press website evaluation and lack of unified standard,which requires the establishment of a set of index system suitable for the China's publishing site evaluation,to evaluate the present press websites and find out the problems of them,providing experience and suggestions for the managers of the publishing sites. Firstly,this paper makes a literature review of the international and domestic website evaluation theories on the basis of review international and domestic literatures about website evaluation. Analyzing the necessity of building up the press website evaluation index system and finding out the problems of publishing website evaluation through analyzing the situation of the current website evaluation. Secondly,using a scientific method which combined of quantitative and qualitative method to break up China’s press websites’overall objectives into four first grade indicators and twenty two second grade indicators,and then build up index system,followed use Analytic Hierarchy Process (AHP) to calculate the weight of each indicator,thus forming the general table of the evaluation system,and establishes a mathematical model at last.With this,the architecture of the entire site evaluation is finally established. Finally,this paper uses the builded model to evaluate sixteen press websites in our country.Learning the development situation of our country’s publishing websites through these sixteen press sites,deriving the main factors affecting the construction and development of China's publishing sites,and finally putting forward some constructive suggestions aimed at the problems and shortcomings of the constructions of press sites. Hoping the press websites evaluation system which this paper has built can provide ideas for subsequent researchers,propose corresponding countermeasures and provide directions for publishing sites construction so that press information resource can get optimal allocation and press can provide better service for readers and retailers,comprehensively promote the national press website construction level.
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