联系我们

论文查询结果	返回搜索

论文编号：	6321
作者编号：	2120122570
上传时间：	2014/6/7 23:34:38
中文题目：	产业集群品牌竞争力评价指数模型构建
英文题目：	Establishment of index model on evaluation of Industrial cluster brand competitiveness
指导老师：	李桂华
中文关键字：	产业集群；品牌竞争力；竞争力评价
英文关键字：	industrial clusters； brand competitiveness；competitiveness evaluation
中文摘要：	在当今社会，经济全球化进程加快，全球范围内的生产要素快速流动，促进了各产业形态之间的学习与交流。产业集群作为一种新型的具有时代特色的组织形态，在全球范围内促进经济活动的发展。近年来，越来越多的学者和专家开始关注产业集聚的现象。产业集群现象在发达国家出现较早，比如意大利的米兰服装，美国的硅谷等，代表了时代赋予的产业集群的典型特征。而产业集群在发展中国家的发展相对落后一点。近些年，在我国商业经济发展进程较快，开放程度较高的珠江三角洲地区等也出现了产业集群现象。比如温州打火机、义乌小商品、北京的中关村产业园等。随着我国开放程度的不断扩大，产业集群的发展速度也随之加快。这些产业集群的发展很大程度上调整了我国的产业结构，产业集群品牌优势对于增强国家优势、促进产业整体以及内部企业的发展带来不可估量的能量。时至今日，拥有国际知名品牌的多少成为评价一个国家国际竞争力与经济实力的重要指标，也是衡量一个产业集群实力的重要参考。品牌竞争力作为企业的一种软性价值，越来越得到了学术界和商界的重视。然而，国内关于产业集群品牌竞争力的理论大大落后于国外，且偏离实际应用范畴， 因此，科学、系统的建立一套产业集群品牌竞争力测评指标体系势在必行。本文从产业集群品牌的外显竞争力和内隐竞争力两个角度，采取定性研究和定量研究相结合的研究方法，旨在建立一套完善、科学、具有实操价值的评价指标体系，构建产业集群品牌竞争力评价模型，能够为产业集群品牌竞争力的监测、品牌管理体系的完善及集群内部企业品牌的发展提供动态模型参考。
英文摘要：	In recent years, more and more scholars and experts are concerned about the phenomenon of industrial agglomeration, and on a global scale, as a distinctive kind of form of industrial spatial organization, industrial clusters has shown extraordinary energy in economic activities in the countries all over the world. Economic globalization is the important trend of the contemporary world economy, the internationalization of production, product internationalization, investment and financial internationalization, technology development and utilization of internationalization, which promoted international production factors flowing. In recent years, there also appears the phenomenon of industrial clusters in some areas with higher economic openness in our country. There are traditional industrial clusters such as Ningbo clothing, Wenzhou lighters, Huizhou shoes, Yiwu small commodity, Anji bamboo products and so on. And there are also high and new technology industry clusters such as computer production in PRD, and the industry cluster of Beijing Zhong guancun, etc. Since the reform and open policy, there appeared many industrial clusters in our country, they have the important power to enhance our competitive advantage and guide the adjustment of industrial structure.Industrial cluster brand advantage has brought the immeasurable advantage to the development of industry as a whole and of the internal enterprise. Today, the number of international famous brands you have has become the important indicator of appraise a nation's international competitiveness and economic strength, is also the important reference of the measure a industrial cluster competitiveness. Brand competitiveness as a kind of soft value of enterprises has achieved more and more attention of the academia and the business all over the world. However, Domestic researches on the theory of brand competitiveness are far behind the practical, brand management theory system which is suitable for the industrial cluster brand competitiveness is also far behind the foreign countries. It is imperative for the academia to provide necessary theoretical support of brandcompetitiveness， it is also the core issue of this paper to provide a set of index system of brand competitiveness evaluation of industrial cluster. This paper studies industrial cluster brand competitiveness in two aspects, the explicitand implicit competitiveness, combined the qualitative research and quantitative research methods, improved the industrial cluster brand competitiveness index system. According to the analysis of the questionnaire survey, it builds the brand of industrial cluster competitiveness evaluation index model, providing dynamic industrial cluster brand competitiveness evaluation model reference.
查看全文：	预览  下载(下载需要进行登录)