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论文编号：	6315
作者编号：	2120122578
上传时间：	2014/6/7 21:42:12
中文题目：	我国保险公司境外组织形式影响因素研究
英文题目：	Research on the Influencing Factors of Foreign Organization’s Forms of Chinese Insurance Companies
指导老师：	郝臣
中文关键字：	保险公司；跨境经营；组织形式；影响因素
英文关键字：	insurance company; cross-border operation; organization form; influencing factor
中文摘要：	21世纪以来，随着经济、金融的全球化发展，大型企业、公司已经开始突破国界的限制，向境外资本市场上进军，而实现跨境经营是适应国际化环境的有效途径，可以提升自身实力以及其在国际上的影响力。自改革开放以来，我国政府推动企业走出去学习提升竞争力，从而更好的促进国内各行业的发展。在金融行业中，保险行业是最先走出去实现跨境经营的行业，因而对我国保险行业的跨境经营进行研究有着一定的现实意义。 本文从我国保险公司跨境经营的动因、方式以及面临的问题三个方面对我国保险公司跨境经营的状况进行了全面的分析汇总，最终聚焦到保险公司境外组织形式选择这一问题上。保险公司作为金融服务业，由于其自身的行业特点决定以所有权为基础的方式进入境外市场，具体来说，可以分为自身扩张、并购和合作联盟三种途径。目前我国保险公司的自身实力还较弱，大多数选择的还是自身扩张的方式来跨境经营，即在东道国新建立一个境外分支机构来进行当地的经营活动，主要有办事处、分公司和子公司这三种组织形式可供选择。 保险公司在跨境经营时选择建立何种组织形式其境外机构的竞争力有着非常重要的影响，而且还会关系到保险公司的跨境经营的进展。本文在借鉴前人学者研究的基础上，加入治理关系这一维度来分析我国保险公司跨境经营时新建组织形式的影响因素，并进一步探讨各个影响因素对境外机构的竞争力的影响作用机理。通过问卷调查搜集数据，采用结构方程模型对问卷数据进行实证分析，得到了以下结论：我国保险公司在境外组织形式选择时对竞争力产生直接影响的是境外机构和集团公司对境外机构治理关系方面这两方面因素，而且治理关系的对其作用更为重大；其他三个影响因素（东道国方面、母国方面和集团公司方面）是通过影响这两个因素来影响境外竞争力的。
英文摘要：	In the 21st century, With the development of economic and financial globalization, large enterprises has started to break the national boundaries, go abroad to enter the overseas capital markets, while cross-border operations is an effective way to adapt to the international environment, not only can improve their strength, but also enhance the international market influence. Since the reform and opening up, Chinese government promote the enterprises to go abroad to improve competitiveness, so as to promote better the development of domestic industries. In the financial industry, the insurance is the first to go out, and thus it has some practical significance to study on the cross-border operation of the Chinese insurance company. In this paper, it has conduct a comprehensive analysis on the motives, ways and problems of the cross-border operation, and ultimately focus on the issue of choice of the insurance company. As a financial services industry, insurance company has its own characteristics, it determined the choice of the ownership-based approach when the insurance company conduct the cross-border operation. specifically, the choice can be divided into its own expansion, acquisitions and alliances this three ways, while at present, the Chinese insurance company is still weak, most of them still choose the first way. It refers to establish a local branch office in the host country. There are three major expansion when their organizational forms are available: subsidiaries, affiliates and agents offices. It has a very important impact on the competitiveness of the foreign institutions to make a right form choice. It also can effect the progress of cross-border operations of the insurance company. So it is very necessary to analyze the impact of various factors. This paper is based on previous scholars studies, added to this dimension of governance relations to analyze the factors of the organization forms, and to explore how the factors will affect the competitiveness of various foreign bodies and the mechanism of this action. Data collected through the questionnaire, it use structural equation modeling to analyze and draws on the final conclusion: Factors which has a direct impact on the competitiveness are overseas institutions outside of insurance company and the governance relationships between overseas institutions outside and insurance company, in addition, the role of governance is more important. The other three factors (the host country, the terms of the home country and the company terms) can make an influence on these two factors to influence overseas competitiveness.
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