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论文编号：	6310
作者编号：	2120122614
上传时间：	2014/6/7 18:32:45
中文题目：	电信企业的智力资本与创新战略模式选择的关系研究
英文题目：	Relationship between Intellectual Capital and Innovation Strategy Selection of Telecom Companies
指导老师：	吴晓云
中文关键字：	智力资本；创新战略；电信企业
英文关键字：	Intellectual capital；Innovation strategy；Telecom companies
中文摘要：	ICT时代，电信企业对智力资本的关注度不断提升，本研究的主要目的便是探讨中国电信企业的智力资本与创新战略模式选择之间的关系。研究将智力资本划分为人力资本，结构资本和关系资本3个维度，用创新能力和品牌忠诚度来衡量创新战略绩效。利用实证研究方法评估电信企业的智力资本和创新战略绩效两者之间的相关关系，并提出智力资本管理和创新战略模式选择的建议。 研究结果表明，智力资本的三个维度与创新绩效之间存在正相关关系。另外，在影响中国电信企业品牌忠诚度的智力资本中，关系资本的相关关系最强，其次是人力资本，最后是结构资本。在创新能力方面，人力资本的影响最大，接着是结构资本，关系资本排在最后。这说明两点：第一，中国的电信企业强调与供应商，客户和合作伙伴的互动的“关系”，第二，对中国的电信企业来说，调整他们的智力资本结构和战略模式，进而提高他们的创新战略绩效是刻不容缓的。 论文分为六个部分，首先，对电信企业的发展现状以及产业环境进行分析；其次，整理智力资本和创新战略相关的国内外文献；再次，分析当前电信企业智力资本和创新战略的现状；第四，提出电信企业智力资本的评价模型，创新战略的评价指标体系以及研究假设；第五，依据假设，借助问卷调研数据进行实证分析；最后，针对实证分析的结论，提出管理建议并指出文章的不足。
英文摘要：	In the era of ICT，the telecommunications company's attention on intellectual capital constantly improve。The main purpose of this research is to discuss the relationship between Chinese telecom companies’ intellectual capital and its innovation strategy mode selection。We divide the intellectual capital into three dimensions: human capital，structural capital and relational capital。Then we define innovative strategies performance as market share and brand loyalty。With the help of empirical research，we assess the innovative strategies performance and intellectual capital of telecommunications companies，find out the correlation between them，and provide some suggestion on the management of intellectual capital and innovation strategy mode selection。 It turns out that there is a positive correlation between the three dimensions of intellectual capital and innovation performance。In addition，among the factors of intellectual capital，which influence China Telecom's brand loyalty，the strongest is the relational capital。In term of the innovation capital，human capital ranks first。 This shows two things: First，China's telecom companies should lay emphasis on interaction relationship with suppliers，customers and partners。Second，China's telecom companies must adjust their intellectual capital structure to their strategic mode，thus to improve the performance of their innovation strategy。 The paper is divided into six parts：First，the analysis of telecom companies status and industrial development environment；Secondly，integration literature related to intellectual capital and innovation strategy；Thirdly，analyze telecommunications companies’ current intellectual capital and innovation strategy；Fourth，proposed the evaluation model of telecom enterprises’ intellectual capital，the evaluation index system of innovation strategy and the research hypothesis；Fifth，according to the hypothesis，we use the data collected by a questionnaire survey to conduct empirical analysis to verify article assumes；Finally，state the conclusions of empirical analysis，management recommendations and identify the shortcomings of the article。
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